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Borrowed By Design Launches Crowdfunding Campaign with Rockethub

Borrowed By Design Launches Crowdfunding Campaign with Rockethub

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Published by: Crowdsourcing.org on Jul 20, 2013
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09/13/2013

 
Borrowed By Design LaunchesCrowdfunding Campaign with Rockethub
Borrowed By Design is starting its first round of fundingusing the crowdfunding giant Rockethub to build acommunity for shared clothing e-commerce.
ATLANTA, July 19, 2013 /PRNewswire/ --
Borrowed By Design
,today announced it has begun a 45 dayfundraising campaign through their chosen partner, Rockethub.Borrowed By Design has a unique focus in the fashion and retail space, giving all women a place to discussclothing, exchange formal dresses and receive body positive messaging.A true community will be built by providing the everyday woman whofalls within average, plus, petite and tall sizes a place to find other members like themselves. They will have the opportunity to list their own closet of dresses and rent special occasion dresses from other members.
 
"We are proud to offer a service to women that has never existed before.By creating a place that encourages sharing on both emotional and physical levels, we're hoping to reach every woman for her rental needsduring a special occasion. It's great to see model-like girls show off atiny micro mini
 – 
but that doesn't resonate with me, a tall, curvy womanwho doesn't exactly fit in a size 2. I'm taking a stand with the majority insaying that I want a place to connect with my curvy peers AND I want toexchange amazing clothing that works for us," says Jennifer Collom,COO of Borrowed By Design.The seed round of funding will be used to jettison Borrowed By Designinto the shared e-commerce marketplace. The company is built aroundthe concept of formal clothing rental between women and will utilize thefunds to hire developers, database engineers and front-end webdesigners. The campaign will end August 31 with the end goal of $20,000. Contributions range from $10 to $5,000, with incentivesranging from a virtual high-five to having a donators' closet highlightedon the homepage. The incentives are aligned to promote the future use of the platform from the donators while building the community from asustainable point of view for all stakeholders.BBD CEO Kathryn Ewing explains, "The idea started when I had aformal event to go to, nothing to wear and no money to spend on buyinga new dress. BBD gives women a place where they can find other fashionable but budget-conscious women like themselves to connect andshare their formal wear. It is our hope that the platform will not only provide women a place to both make and save money, but also foster acommunity of positive body image and self-confidence."

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