"We are proud to offer a service to women that has never existed before.By creating a place that encourages sharing on both emotional and physical levels, we're hoping to reach every woman for her rental needsduring a special occasion. It's great to see model-like girls show off atiny micro mini
but that doesn't resonate with me, a tall, curvy womanwho doesn't exactly fit in a size 2. I'm taking a stand with the majority insaying that I want a place to connect with my curvy peers AND I want toexchange amazing clothing that works for us," says Jennifer Collom,COO of Borrowed By Design.The seed round of funding will be used to jettison Borrowed By Designinto the shared e-commerce marketplace. The company is built aroundthe concept of formal clothing rental between women and will utilize thefunds to hire developers, database engineers and front-end webdesigners. The campaign will end August 31 with the end goal of $20,000. Contributions range from $10 to $5,000, with incentivesranging from a virtual high-five to having a donators' closet highlightedon the homepage. The incentives are aligned to promote the future use of the platform from the donators while building the community from asustainable point of view for all stakeholders.BBD CEO Kathryn Ewing explains, "The idea started when I had aformal event to go to, nothing to wear and no money to spend on buyinga new dress. BBD gives women a place where they can find other fashionable but budget-conscious women like themselves to connect andshare their formal wear. It is our hope that the platform will not only provide women a place to both make and save money, but also foster acommunity of positive body image and self-confidence."