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eBay: The Missing Manual
It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and...
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| Upload Date: | 05/16/2009 |
| Copyright: | Traditional Copyright: All rights reserved |
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Sections
- Chapter 1
- Get Registered and Get Going
- Figure 1-1:
- Figure 1-2:
- Step One: Who Are You?
- Figure 1-3:
- Step Two: Who Do You Want to Be (on eBay, Anyway)?
- Figure 1-4:
- Figure 1-5:
- Step Three: Check Your Email
- How to Find What You’re Looking For
- Figure 1-6:
- Figure 1-7:
- Just Browsing, Thanks
- Searching
- Figure 1-8:
- Better Searching
- Figure 1-9:
- Figure 1-10:
- Advanced Search
- Deciphering Auction Pages
- Figure 1-11:
- Figure 1-12:
- Figure 1-13:
- Auction Types
- Timed Auctions
- Figure 1-14:
- Reserve Auctions
- Figure 1-15:
- Buy It Now
- Figure 1-16:
- Figure 1-17:
- Best Offer
- Private Auctions
- Figure 1-18:
- Mature Audiences
- Figure 1-19:
- Preapproved Bidder Auctions
- Dutch Auctions
- My eBay—Your Shopping HQ
- Figure 1-20:
- Figure 1-21:
- My Summary
- All Buying
- Start Selling!
- My Messages
- Figure 1-22:
- All Favorites
- My Account
- Figure 1-23:
- Chapter 2
- Is This Seller Trustworthy? HowtoRead Feedback
- Figure 2-1:
- Figure 2-2:
- Tips for Interpreting Feedback
- Figure 2-3:
- Figure 2-4:
- Bidding on eBay
- Figure 2-5:
- Placing a Bid
- Figure 2-6:
- When to Bid Again
- After the Auction
- Paying the Price
- Figure 2-7:
- Figure 2-8:
- Figure 2-9:
- Figure 2-10:
- Where’s My Stuff? Communicating with the Seller
- Having Your Say: How and When to Leave Feedback
- Figure 2-11:
- Figure 2-12:
- Buyers’ Woes and What to Do AboutThem
- The Seller Cancels Your Bid on Your Very First Auction
- You Made a Mistake in Your Bid
- Figure 2-13:
- You Don’t Hear from the Seller After the Auction
- Figure 2-14:
- Figure 2-15:
- You Bought It Now when You Meant to Bid
- You Were Outbid—But Then You Won
- Figure 2-16:
- You Bid Against Yourself
- Figure 2-17:
- Chapter 3
- Tips and Tricks for Serious Searchers
- Speak the Search Engine’s Language
- Search for Items by Bidder
- Search for Items by Seller
- Figure 3-1:
- Have Searches Find You
- Figure 3-2:
- Search Within a Price Range
- Figure 3-3:
- Think Globally, Search Locally
- Find What Other Shoppers Miss
- Going, Going, Gone!
- Buy It First, Buy It Now
- Watch the Clock—and the Calendar
- Figure 3-4:
- List It Again, Sam
- Have Sellers Search for You
- Figure 3-5:
- Figure 3-6:
- The eBay Toolbar
- Figure 3-7:
- Figure 3-8:
- Figure 3-9:
- Figure 3-10:
- Go Wireless
- Figure 3-11:
- Offsite Searching
- Figure 3-12:
- What’s It Worth?
- Do Your Research
- Figure 3-13:
- Figure 3-14:
- Comparison Shopping
- Figure 3-15:
- Figure 3-16:
- Bidding Wars
- Bid to Win
- How to Win by Two Cents
- Swoop in and Snipe
- Figure 3-17:
- Other Proxy Bidding Strategies
- Figure 3-18:
- How to Win Dutch Auctions
- More Ways to Get a Good Deal
- About Me
- eBay Anything Points
- Earning Anything Points
- Figure 3-19:
- Chapter 4
- Tools for Power Buyers
- Price-Analysis Tools
- Figure 4-1:
- Feedback-Analysis Tools
- Figure 4-2:
- Tools for Collectors
- Figure 4-3:
- Hey, Big Spender
- Hey, Big Spender Smart Shopping for Big Spenders
- Jewelry
- eBay Motors
- Figure 4-4:
- Run a vehicle history report
- Real Estate
- Figure 4-5:
- Avoid Scams
- Designer Fakes
- Figure 4-6:
- Shill Game
- Figure 4-7:
- Spoof Emails
- Figure 4-8:
- Figure 4-9:
- Figure 4-10:
- Sham Auctions
- Bogus Escrow Services
- Figure 4-11:
- Figure 4-12:
- Illegitimate Second Chance Offers
- Chapter 5
- Get the Lay of the Land
- Learn from Others
- What Should You Sell?
- What Should You Sell?
- How Much Is It Going to Cost You?
- Listing an Item
- Register as a Seller
- To register as a seller:
- Choose an Auction Type
- Figure 5-1:
- Step 1: Choose a Category
- Figure 5-2:
- Step 2: Write a Title and Description
- Figure 5-3:
- Figure 5-4:
- Step 3: Add Pictures and Details
- Figure 5-5:
- Figure 5-6:
- Step 4: Specify Payment and Shipping Details
- Figure 5-7:
- Payment instructions
- Step 5: Review and Submit Your Listing
- Figure 5-8:
- Figure 5-9:
- During the Auction During the Auction
- Finding Your Item
- Answering Buyers’ Questions
- Revising the Listing
- Figure 5-10:
- Figure 5-11:
- Invoicing the Buyer
- Getting Your Money
- Packing and Shipping
- Figure 5-12:
- Figure 5-13:
- Figure 5-14:
- Leaving Feedback
- Common Problems
- Figure 5-15:
- Miscommunication
- Figure 5-16:
- Figure 5-17:
- The Item Doesn’t Arrive
- The Item Arrives Damaged
- The Buyer Wants to Return the Item
- You Dealt with a Problem—and Got Negative Feedback forYourTrouble
- Chapter 6
- It’s All About You
- Figure 6-1:
- Figure 6-2:
- Build a Better Auction
- Tempting Titles
- Figure 6-3:
- Irresistible Descriptions
- Figure 6-4:
- Photos That Sell
- Figure 6-5:
- More Photos, More Bidders
- Figure 6-6:
- Figure 6-7:
- Auction Tips and Tricks
- Best Category, Best Price
- Figure 6-8:
- Meet or Exceed Buyers’ Expectations
- Figure 6-9:
- The More Auctions, the Merrier
- Donate Some of Your Profits
- Offer Incentives
- Offer Anything Points
- Sell in Lots
- How to Get More Feedback
- Big-Time Marketing Strategies
- Identify—and Reach—Your Market
- Get Some Buzz Going
- Promote, Promote, Promote
- Figure 6-10:
- Figure 6-11:
- Figure 6-12:
- Figure 6-13:
- Just Say No
- Shill Bidding
- Keyword Spamming
- Stealing Photos
- Violating VeRO
- Avoiding Fees
- Padding S&H Charges
- Protecting Your Auctions
- Blocking Unwelcome Bidders
- Figure 6-14:
- Figure 6-15:
- Canceling Bids
- Figure 6-16:
- Figure 6-17:
- Defending Your Auction
- Scams to Watch Out For
- The Check’s in the Mail
- Phishing for Sellers
- “Damaged” Goods
- Figure 6-18:
- Fake Escrow Sites
- The I’ll-Ship-It-Myself Scam
- Overpayment
- Chapter 7
- What Should I Sell? What Should I Sell?
- Research the Market
- Finding Merchandise
- Figure 7-1:
- Figure 7-2:
- Figure 7-3:
- Doing the Paperwork
- Write a Business Plan
- Figure 7-4:
- What Kind of Business Are You?
- Sole proprietorship
- Figure 7-5:
- Keep Good Records
- Account for Yourself
- Keep It Legal
- State Regulations
- Figure 7-6:
- Setting Up Shop with an eBay Store
- Figure 7-7:
- Creating Your Store
- Figure 7-8:
- Figure 7-9:
- Figure 7-10:
- Managing Your Store
- Selling Internationally
- Figure 7-11:
- Parlez-Vous eBay?
- Money Makes the World Go ’Round
- Figure 7-12:
- Worldwide Shipping
- Figure 7-13:
- Figure 7-14:
- Sell for Others
- Become a Trading Assistant
- Find Business Beyond eBay
- Franchise Fever
- Figure 7-15:
- Become a PowerSeller
- Join the Big Leagues
- Membership Has Its Privileges (and Problems)
- Chapter 8
- Half.com: Mass Media Mania
- Registering on Half.com
- Figure 8-1:
- Figure 8-2:
- Figure 8-3:
- Figure 8-4:
- Managing Your Inventory
- Figure 8-5:
- Making a Sale
- Selling on eBay Motors
- Revving Up
- Creating Your Listing
- Figure 8-6:
- Figure 8-7:
- During the Auction
- Crossing the Finish Line
- Tips for a Successful Sale
- Figure 8-8:
- Selling Real Estate Online
- Two Ways to Sell
- Figure 8-9:
- Figure 8-10:
- Tips for Selling Property on eBay
- Figure 8-11:
- Live Auctions
- Figure 8-12:
- eBay Giving Works
- Figure 8-13:
- Figure 8-14:
- Figure 8-15:
- Figure 8-16:
- How Can Buyers Tell It’s for Charity?
- Figure 8-17:
- eBay B2B
- Figure 8-18:
- Figure 8-19:
- Figure 8-20:
- Sell Your Services on Elance
- Figure 8-21:
- Figure 8-22:
- Figure 8-23:
- How Elance Works
- Elance Professional Services
- Signing Up and Bidding
- Figure 8-24:
- The Drawback
- Other Sites
- Chapter 9
- eBay Tools eBay Tools
- Turbo Lister
- Figure 9-1:
- Figure 9-2:
- Figure 9-3:
- Figure 9-4:
- Figure 9-5:
- Figure 9-6:
- Figure 9-7:
- Figure 9-8:
- Figure 9-9:
- Selling Manager
- eBay Blackthorne
- Figure 9-10:
- Figure 9-11:
- Figure 9-12:
- Figure 9-13:
- Figure 9-14:
- Figure 9-15:
- Figure 9-16:
- Figure 9-17:
- Figure 9-18:
- Accounting Assistant
- Figure 9-19:
- eBay Sales Reports
- Third-Party Software
- Market Analysis
- Figure 9-20:
- Figure 9-21:
- Figure 9-22:
- Listing and Auction Management
- Figure 9-23:
- Figure 9-24:
- Figure 9-25:
- Figure 9-26:
- Figure 9-27:
- Email and Feedback Automation
- Other Tools
- Figure 9-28:
- Chapter 10
- Connect with the Community
- Discussion Boards
- Figure 10-1:
- Figure 10-2:
- Figure 10-3:
- Groups
- Figure 10-4:
- Figure 10-5:
- Figure 10-6:
- Answer Center
- Figure 10-7:
- Figure 10-8:
- Figure 10-9:
- Chat Rooms
- Figure 10-10:
- Figure 10-11:
- Other Places to Talk About eBay
- Google Groups
- Figure 10-12:
- Yahoo! Groups
- Figure 10-13:
- Figure 10-14:
- Forums on Other Sites
- Figure 10-15:
- eBay Live!
- Figure 10-16:
- Chapter 11
- Learning Center
- Help Page
- Help via Email
- Figure 11-1:
- Live Help
- Figure 11-2:
- Site Map
- eBay Services
- Figure 11-3:
- Help from Other eBayers
- Chat
- Where to Learn More
- eBay Updates
- Figure A-1:
- Start Spreading the News(letters)
- Specialized Newsletters
- The Chatter
- Figure A-2:
- Figure A-3:
- Newsletters for Buyers
- Figure A-4:
- Figure A-5:
- eBay on the Air
- More Radio Programs
- Figure A-6:
- Figure A-7:
- Figure A-8:
- Figure A-9:
- Auction News
- Figure A-10:
- Figure A-11:
- Software Reviews
- Figure A-12:
- Further Education Further Education
- Take a Workshop
- Figure A-13:
- Figure A-14:
- Take a Live Class
- Figure A-15:
- Getting Started
- Figure B-1:
- Adding Colors and Backgrounds
- Adding Colors and Backgrounds
- Figure B-2:
- Coloring Text
- Figure B-3:
- Adding Links
- Creating Lists and Tables
- Figure B-4:
- Tables
- <table>
- Figure B-5:
- Figure B-6:
- Figure B-7:
- Amazon Auctions and Marketplace
- Amazon Auctions and Marketplace
- Figure C-1:
- AuctionAddict.com
- Bid4Assets
- BidMonkey
- Bidville
- Bidz
- Blujay
- Figure C-2:
- iOffer
- Overstock Auctions
- Figure C-3:
- The Auction Man The Auction Man
- uBid
- Yahoo! Auctions
- Figure C-4:
- Index
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