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Table Of Contents

Chapter 1
Get Registered and Get Going
Figure 1-1:
Figure 1-2:
Step One: Who Are You?
Figure 1-3:
Step Two: Who Do You Want to Be (on eBay, Anyway)?
Figure 1-4:
Figure 1-5:
Step Three: Check Your Email
How to Find What You’re Looking For
Figure 1-6:
Figure 1-7:
Just Browsing, Thanks
Searching
Figure 1-8:
Better Searching
Figure 1-9:
Figure 1-10:
Advanced Search
Deciphering Auction Pages
Figure 1-11:
Figure 1-12:
Figure 1-13:
Auction Types
Timed Auctions
Figure 1-14:
Reserve Auctions
Figure 1-15:
Buy It Now
Figure 1-16:
Figure 1-17:
Best Offer
Private Auctions
Figure 1-18:
Mature Audiences
Figure 1-19:
Preapproved Bidder Auctions
Dutch Auctions
My eBay—Your Shopping HQ
Figure 1-20:
Figure 1-21:
Paying the Price
Figure 2-7:
Figure 2-8:
Figure 2-9:
Figure 2-10:
Where’s My Stuff? Communicating with the Seller
Having Your Say: How and When to Leave Feedback
Figure 2-11:
Figure 2-12:
Buyers’ Woes and What to Do AboutThem
The Seller Cancels Your Bid on Your Very First Auction
You Made a Mistake in Your Bid
Figure 2-13:
You Don’t Hear from the Seller After the Auction
Figure 2-14:
Figure 2-15:
You Bought It Now when You Meant to Bid
You Were Outbid—But Then You Won
Figure 2-16:
You Bid Against Yourself
Figure 2-17:
Chapter 3
Tips and Tricks for Serious Searchers
Speak the Search Engine’s Language
Search for Items by Bidder
Search for Items by Seller
Figure 3-1:
Have Searches Find You
Figure 3-2:
Search Within a Price Range
Figure 3-3:
Think Globally, Search Locally
Bidding Wars
Bid to Win
How to Win by Two Cents
Swoop in and Snipe
Figure 3-17:
Other Proxy Bidding Strategies
Figure 3-18:
How to Win Dutch Auctions
More Ways to Get a Good Deal
About Me
eBay Anything Points
Earning Anything Points
Figure 3-19:
Figure 4-6:
Shill Game
Figure 4-7:
Spoof Emails
Figure 4-8:
Figure 4-9:
Figure 4-10:
Sham Auctions
Bogus Escrow Services
Figure 4-11:
Figure 4-12:
Illegitimate Second Chance Offers
Chapter 5
Get the Lay of the Land
Learn from Others
What Should You Sell?
What Should You Sell?
How Much Is It Going to Cost You?
Listing an Item
Register as a Seller
To register as a seller:
Choose an Auction Type
Figure 5-1:
Step 1: Choose a Category
Figure 5-2:
Step 2: Write a Title and Description
Figure 5-3:
Figure 5-4:
Step 3: Add Pictures and Details
Figure 5-5:
Figure 5-6:
Step 4: Specify Payment and Shipping Details
Figure 5-7:
Payment instructions
Step 5: Review and Submit Your Listing
Figure 5-8:
Figure 5-9:
During the Auction During the Auction
Finding Your Item
Answering Buyers’ Questions
Revising the Listing
Figure 5-10:
Figure 5-11:
Invoicing the Buyer
Getting Your Money
Packing and Shipping
Figure 5-12:
Figure 5-13:
Figure 5-14:
Leaving Feedback
Common Problems
Figure 5-15:
Miscommunication
Figure 5-16:
Figure 5-17:
The Item Doesn’t Arrive
The Item Arrives Damaged
The Buyer Wants to Return the Item
You Dealt with a Problem—and Got Negative Feedback forYourTrouble
Chapter 6
It’s All About You
Figure 6-1:
Figure 6-2:
Build a Better Auction
Tempting Titles
Figure 6-3:
Irresistible Descriptions
Figure 6-4:
Photos That Sell
Figure 6-5:
More Photos, More Bidders
Figure 6-6:
Figure 6-7:
Auction Tips and Tricks
Best Category, Best Price
Figure 6-8:
Meet or Exceed Buyers’ Expectations
Figure 6-9:
The More Auctions, the Merrier
Donate Some of Your Profits
Offer Incentives
Offer Anything Points
Sell in Lots
How to Get More Feedback
Big-Time Marketing Strategies
Identify—and Reach—Your Market
Get Some Buzz Going
Promote, Promote, Promote
Figure 6-10:
Figure 6-11:
Figure 6-12:
Figure 6-13:
Just Say No
Shill Bidding
Keyword Spamming
Stealing Photos
Violating VeRO
Avoiding Fees
Padding S&H Charges
Protecting Your Auctions
Blocking Unwelcome Bidders
Figure 6-14:
Figure 6-15:
Canceling Bids
Figure 6-16:
Figure 6-17:
Defending Your Auction
Scams to Watch Out For
The Check’s in the Mail
Phishing for Sellers
“Damaged” Goods
Figure 6-18:
Fake Escrow Sites
The I’ll-Ship-It-Myself Scam
Overpayment
Chapter 7
What Should I Sell? What Should I Sell?
Research the Market
Finding Merchandise
Figure 7-1:
Figure 7-2:
Figure 7-3:
Doing the Paperwork
Write a Business Plan
Figure 7-4:
What Kind of Business Are You?
Sole proprietorship
Figure 7-5:
Keep Good Records
Account for Yourself
Keep It Legal
State Regulations
Figure 7-6:
Setting Up Shop with an eBay Store
Figure 7-7:
Creating Your Store
Figure 7-8:
Figure 7-9:
Figure 7-10:
Managing Your Store
Selling Internationally
Figure 7-11:
Parlez-Vous eBay?
Money Makes the World Go ’Round
Figure 7-12:
Worldwide Shipping
Figure 7-13:
Figure 7-14:
Sell for Others
Become a Trading Assistant
Find Business Beyond eBay
Franchise Fever
Figure 7-15:
Become a PowerSeller
Join the Big Leagues
Membership Has Its Privileges (and Problems)
Chapter 8
Half.com: Mass Media Mania
Registering on Half.com
Figure 8-1:
Figure 8-2:
Figure 8-3:
Figure 8-4:
Managing Your Inventory
Figure 8-5:
Making a Sale
Selling on eBay Motors
Revving Up
Creating Your Listing
Figure 8-6:
Figure 8-7:
During the Auction
Crossing the Finish Line
Tips for a Successful Sale
Figure 8-8:
Selling Real Estate Online
Two Ways to Sell
Figure 8-9:
Figure 8-10:
Tips for Selling Property on eBay
Figure 8-11:
Live Auctions
Figure 8-12:
eBay Giving Works
Figure 8-13:
Figure 8-14:
Figure 8-15:
Figure 8-16:
How Can Buyers Tell It’s for Charity?
Figure 8-17:
eBay B2B
Figure 8-18:
Figure 8-19:
Figure 8-20:
Sell Your Services on Elance
Figure 8-21:
Figure 8-22:
Figure 8-23:
How Elance Works
Elance Professional Services
Signing Up and Bidding
Figure 8-24:
The Drawback
Other Sites
Chapter 9
eBay Tools eBay Tools
Turbo Lister
Figure 9-1:
Figure 9-2:
Figure 9-3:
Figure 9-4:
Figure 9-5:
Figure 9-6:
Figure 9-7:
Figure 9-8:
Figure 9-9:
Selling Manager
eBay Blackthorne
Figure 9-10:
Figure 9-11:
Figure 9-12:
Figure 9-13:
Figure 9-14:
Figure 9-15:
Figure 9-16:
Figure 9-17:
Figure 9-18:
Accounting Assistant
Figure 9-19:
eBay Sales Reports
Third-Party Software
Market Analysis
Figure 9-20:
Figure 9-21:
Figure 9-22:
Listing and Auction Management
Figure 9-23:
Figure 9-24:
Figure 9-25:
Figure 9-26:
Figure 9-27:
Email and Feedback Automation
Other Tools
Figure 9-28:
Chapter 10
Connect with the Community
Discussion Boards
Figure 10-1:
Figure 10-2:
Figure 10-3:
Groups
Figure 10-4:
Figure 10-5:
Figure 10-6:
Answer Center
Figure 10-7:
Figure 10-8:
Figure 10-9:
Chat Rooms
Figure 10-10:
Figure 10-11:
Other Places to Talk About eBay
Google Groups
Figure 10-12:
Yahoo! Groups
Figure 10-13:
Figure 10-14:
Forums on Other Sites
Figure 10-15:
eBay Live!
Figure 10-16:
Chapter 11
Learning Center
Help Page
Help via Email
Figure 11-1:
Live Help
Figure 11-2:
Site Map
eBay Services
Figure 11-3:
Help from Other eBayers
Chat
Figure A-13:
Figure A-14:
Take a Live Class
Figure A-15:
Getting Started
Figure B-1:
Adding Colors and Backgrounds
Adding Colors and Backgrounds
Figure B-2:
Coloring Text
Figure B-3:
Adding Links
Creating Lists and Tables
Figure B-4:
Tables
<table>
Figure B-5:
Figure B-6:
Figure B-7:
Amazon Auctions and Marketplace
Amazon Auctions and Marketplace
Figure C-1:
AuctionAddict.com
Bid4Assets
BidMonkey
Bidville
Bidz
Blujay
Figure C-2:
iOffer
Overstock Auctions
Figure C-3:
The Auction Man The Auction Man
uBid
Yahoo! Auctions
Figure C-4:
Index
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eBay: The Missing Manual: The Missing Manual

eBay: The Missing Manual: The Missing Manual

Ratings: (0)|Views: 657 |Likes:

It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it's likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known for: tricks and swindlers, overpriced goods, deceptive labeling, small print, recycled items marked as new, and the occasional rare priceless find or undiscovered treasure.Seasoned eBay traders know that to successfully buy and sell within this mega-shopping platform, you need to understand the system. Unfortunately, the secrets of the site are often tightly held by other buyers and sellers seeking a competitive edge. But what if you're a newcomer? Or an experienced trader who wants to make the jump to power buyer or seller? eBay: The Missing Manual gives you the inside information you'll need to become an eBay expert.Buyers will find the most effective ways to find you want and pay prices that are sure to bring a smile to your face. And you'll get authoritative advice on strategic bidding: how to watch for elusive items, time your bids to take the competition by surprise, and--above all--avoid paying more than you ought to.Sellers will get sure-fire tips from eBay veterans who have discovered ways to ramp up their own auctions and sell at the highest possible prices. From the smallest details, such as how to take and post the most effective photos of your goods, to pricing strategies, inventory management, and shipping methods, this user-friendly manual will help you make more money on eBay. Whether you're selling a single item or running fulltime business on the site, you'll find tips to help you do it more effectively.As in any community, problems and disputes arise, and you'll learn how other eBayers resolve such troubles or work around them.eBay: The Missing Manual has gems of wisdom for everyone from total novices to more experienced traders. If you're looking to improve your eBay auction experience, you'll savor the tips and trick revealed in this guided exploration.

It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it's likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known for: tricks and swindlers, overpriced goods, deceptive labeling, small print, recycled items marked as new, and the occasional rare priceless find or undiscovered treasure.Seasoned eBay traders know that to successfully buy and sell within this mega-shopping platform, you need to understand the system. Unfortunately, the secrets of the site are often tightly held by other buyers and sellers seeking a competitive edge. But what if you're a newcomer? Or an experienced trader who wants to make the jump to power buyer or seller? eBay: The Missing Manual gives you the inside information you'll need to become an eBay expert.Buyers will find the most effective ways to find you want and pay prices that are sure to bring a smile to your face. And you'll get authoritative advice on strategic bidding: how to watch for elusive items, time your bids to take the competition by surprise, and--above all--avoid paying more than you ought to.Sellers will get sure-fire tips from eBay veterans who have discovered ways to ramp up their own auctions and sell at the highest possible prices. From the smallest details, such as how to take and post the most effective photos of your goods, to pricing strategies, inventory management, and shipping methods, this user-friendly manual will help you make more money on eBay. Whether you're selling a single item or running fulltime business on the site, you'll find tips to help you do it more effectively.As in any community, problems and disputes arise, and you'll learn how other eBayers resolve such troubles or work around them.eBay: The Missing Manual has gems of wisdom for everyone from total novices to more experienced traders. If you're looking to improve your eBay auction experience, you'll savor the tips and trick revealed in this guided exploration.

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Publish date: Aug 25, 2005
Added to Scribd: May 16, 2009
Copyright:Traditional Copyright: All rights reservedISBN:9780596517526
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