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Table Of Contents

Foreword
Users Create Value
Flickr and Collective User Value
Six Ways Flickr Created User Value Through Interaction
Why Sharing Can Be Profitable
Flickr’s Cost Drivers
Calculating Company Value
Looking Back: Netflix’s Different Challenges
Lessons Learned
Questions to Ask
Networks Multiply Effects
Web-Enabled Online Network Effects
Google’s Combination of Network Effects
The Ups and Downs of Positive Feedback
People Build Connections
Social Roles: Online and Offline
How Online Changes Social Networking
How Many Customers and How Quickly?
LinkedIn: The Rolodex Moves Online
Facebook: Introduce Yourself Online
Styles of Innovation
Integrating Ecosystems: Apple’s iPod
Working with the Carriers: Jajah
More Recombinant Innovation: The iPhone
Businesses Incorporate Strategies
Five Steps to Web 2.0
Building Web 2.0 Business Plans
Look Around While Moving Forward
End Notes
Bibliography
Index
P. 1
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of

Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of

Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

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Publish date: Apr 23, 2008
Added to Scribd: May 16, 2009
Copyright:Traditional Copyright: All rights reservedISBN:9780596523244
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trav_14 reviewed this
Rated 5/5
Like everyone competing in business today, I am buried in unhelpful technology trend books. But I had not made it out of Shuen's Preface before realizing this book will become the "bible" for doing business online. Her data, examples and analysis are unparalleled, outside of a classroom. Most books never go beyond discussing trends and services. No trends here. Using hard data, she outlines business models, revenue streams and network effects. It's not just definitions and case studies either. For every Flickr, Facebook and Google example, Shuen takes the space to explain how to leverage these same models, strategies and cash flows for yourself. It's fantastically useful!
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