First portable colour screen2001
Featured a smaller screen2002
Was “smaller, lighter...truly pocket portable”. Also hadrechargeable battery and backlit screen.2005
Featured “two screens...a touch screen, microphone, Wi-Ficapability and backward compatibility”2006
Was again smaller, lighter, with brighter screens and a camera2006
The most advanced gaming console on the market today:features wireless motion-sensitive remote controllers, built in Wi-Fi capability.Nintendo’s ability to meet consumer demands and stay well in advance of itscompetitors has seen its commercial revenue soar to over $85 billion US(Nintendo Corporate, 2009). It has sold “nearly 2.7 billion video games and morethan 470 million hardware units globally” (Nintendo Australia, 2009) sincereleasing the NES in 1985. Nintendo’s popularity shows no signs of dwindling: iteven sports its ownOfficial Nintendo Magazineand aNintendo Wikia.
A portion of Nintendo’s success can be related to its landmark games and theircharacters, which have become “industry icons” and “well-known householdnames” such asSuper Mario Bros,Donkey Kong,Metroid, The Legend of Zelda,
andPokemon(Nintendo Australia, 2009). For example, Pokemon’s “keycharacters have been developed outwards into animated television series andmovies” (Marshall, 2006:264).Nintendo also “adapted many of its successful home console games to theportable platform” (Marshall, 2006:261), another being Donkey Kong, whose Jumpmancharacter was later given the name Mario, and became the “symbol of the Nintendo company itself” (Wolf, 2008:93).
Mario and friends, www.geekalerts.com