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Franchising Opportunities

Franchising Opportunities

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Published by smileever69276
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00923134449520

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Published by: smileever69276 on May 16, 2009
Copyright:Attribution Non-commercial

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03/02/2011

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PowerPoint Presentation by Charlie CookPowerPoint Presentation by Charlie Cook
CopyrightCopyright©©2003 South-Western College Publishing.2003 South-Western College Publishing.All rights reserved.All rights reserved.
FranchisingFranchisingOpportunitiesOpportunities
 VentureOpportunities
12e
 
Copyright © by South-Western College Publishing. All rights reserved. 6–2
Looking AheadLooking Ahead
 After studying this chapter, you should be able to:
2.
Explain franchising terms and the structure of theindustry.
3.
Identify the major pros and cons of franchising 
4.
Describe the process for evaluating a franchiseopportunity.
5.
Discuss certain legal considerations in franchising.
 
Copyright © by South-Western College Publishing. All rights reserved. 6–3
Franchising TermsFranchising Terms
Franchising
 –
A marketing system revolving around a two-partyagreement, whereby the franchisee conductsbusiness according to the terms specified by thefranchisor 
Franchise contract
 –
The legal agreement between franchisor andfranchisee
Franchise
 –
The privileges conveyed in the franchise contract

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