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MarketingMix 
MEASURABLE MARKETING INSIGHTS
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Vol 26 Issue No. 3/4 I 2008 IR25.00 incl. vat
 
CONTENTS
Vol 26 No. 3/4 I 2008 I MarketingMix
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Research 10
Marketing Mix 
investigates the localresearch industry, and explores majorissues, current trends and futureoptions
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AirportMarketing
Do you know how to make the mostof airport marketing in spite ofairport upgrades?
Marketing Mix 
takes a closer look at some of thechallenges that marketers and mediaowners are facing
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Expert Opinion:Helen McIntee
Helen shares her list of top 20 thingsshe has learned as a customer and amarketer
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Expert Opinion:Nicci Columbine
Nicci explains how technology canbe used to channel a marketingmessage through contact centres
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Expert Opinion:Lisa Basson
Lisa explains why it’s important tobe innovative
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Expert Opinion:Nici Stathacopoulos
Nici checks up on brands that aretaking on the virtual world
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The GreenShopper Workshopreport back
Marketing Mix 
delivers the highlightsof the Green Shopper workshop.
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Expert Opinion:Nana Nkosi
Nana believes internships are theway forward
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Book Review
Marketing Mix 
reviews the
Green Marketing Manifesto 
, by John Grant,and learns how to fit the greenrevolution into marketing and salesstrategies
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Ed’s note
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Direct Marketing
Marketing Mix 
reports back from themarketing direct best practicesworkshop
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Expert Opinion:Richard Duncan
Richard gets hot and bothered aboutagency remuneration
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7 Day [B]itch
Sharon Piehl, tells us how she dealswith traffic jams
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Expert Opinion:Michele Venter-Davies
Horrible consumer experiences leaveMichele wanting more
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Top MediaPerformers
Marketing Mix 
lists the best in print,based on the latest ABC figures
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Experientialmarketing
There’s a reason why experientialmarketing is being allocated a largerportion of the marketing budgetevery year
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Expert Opinion:Yoav Tchelet
Yoav makes web usability easy
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