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X-67 Regency Park 2DLF Phase 4, Gurgaon 9Telefax: +91 124 2572615Mobile: +91 98116 19125snath@angio.in
Sandeep Nath
Brand Consultant
CONTACTBACKGROUNDDEFINING PHILOSOPHY 
 An engineer from IIT-Varanasi and alumni of IIM Kozhikode,Sandeep has a core-competence in strategic planning anddevelopment of holistic brand communications.He is Founder and Director of The Consultative Network PvtLtd (TCN: www.tcnpl.com) since 1997, which is amongIndia’s first and few integrated marketing andcommunications companies driven by a radically newnetwork management model.TCN - which operates the ANGiO brand of strategicconsulting services - is among India's few specialist brandconsulting companies. It operates in the area of brandgovernance and has developed banks of intellectualproperty in brand scorecards, including brand feedbacksystems, culture development, and measures to createcustomer centricity across multiple brand touchpoints.Sandeep has been President, Rotary Club, and on themanagement committee of the 8o Clock Club - of new-economy company CEOs. He is a Network 21 mentor, ex-faculty at IIPM, and a guest lecturer at the CAs federation,and at several management institutes and corporates.Life is as complicated as you want it to be Values: Honesty, Commitment, Consistency and Clarity
 
Sandeep Nath
Brand Consultant
Network Electronic TypewritersIndianoilMargadarsiRamoji Film City Visakhapatnam Steel PlantShakti GasMotorolaDigital ShoppyDeccan ChronicleSierra AtlanticSmartValueUniStabUnion NetworksKakinada SEZSony PicturesKothari GroupBusiness growth & directionInternal communicationFinancial services brandingBusiness strategy & messagingCorporate image buildingHolistic business growthSales effectiveness mappingBrand future-proofingOnline brandingIntegrated communicationsHolistic business growthHolistic business growthPerception auditing & strategySocial awareness brandingBrand localizationStrategic branding
BRANDS ASSIGNMENTSCORE BRANDING FUNCTION
2008-Founder, ANGiO Management Consultants Pvt Ltd2006-Navigator, TCN Worldwide1997-Director & CEO, The Consultative Network Pvt Ltd2004-06Managing Partner, Jalwa Events2004-05Co-founder, OneConsumer Knowledge Processing2003-04Co-founder & Director, SFA Systems Pvt Ltd2000-03Director, Livewires Advertising Pvt Ltd1997-98Co-producer, Vishnu Mahima Teleserial1996-97Co-founder, Zezan Global Web Consultants1994-96Creative Head, Percept Advertising Hyderabad1992-94Creative Consultant, RK Swamy/BBDO + others1990-92Sr Executive, Trikaya Grey Advertising Delhi1989-90Territory Manager, Network Limited Delhi1987-89Founding co-editor, GraffITiSandeep believes brands are built from the inside-out. Unlessthe purpose, vision, values, brand kernel and messaging arefirst defined and shared internally and across the supply chain,external brand manifestation is an exercise in superficiality.Brand strategy rests on business strategy and is within thejurisdiction of a top-rung governance team of the brand owner.Thus brands are built to become assets and Sandeep facilitatesthe scientific creation and growth of such assets / businesses.Deploying a process-driven approach that touches thebusiness and its industry 360-degrees, Sandeep appliesbranding principles using (a) domain experts and (b) cross-industry knowledge for the benefit of his brands.
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