Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Theory

Marketing Theory

Ratings:
(0)
|Views: 19|Likes:
Published by Komal Shujaat
Marketing Information System
Marketing Information System

More info:

Published by: Komal Shujaat on Jul 23, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

02/07/2014

pdf

text

original

 
MARKETING RESEACH & MARKETINGINFORMATION SYSTEM
 1
 
Table of Content
Introduction………………………………………………………………3
Founded
Vision
Founded in Pakistan
Headquarters
Locations
Franchises 5
Hierarchy
Review of literature...................................................................................5
Topic1.Components of a
 
marketing
 
information system2.Internal reporting system3.Marketin intelligence system4.Market research process5.Defining the problem and research objective
Exploratory research
Descriptive research
Causal research
Research plan
Determining specific information need
Secondary data source
Commercial data sourceOnline databases and Internet data source
Practical Study..........................................................................................8
CompanyThe data collection
ProductsBrandPortfolioStrategy
SuppliersCompetitorsDistributionMarketingEnd usersProduct ManagementPricing
MIS
ObjectiveGathering
Analysis…………………………………………………………………………..
13
Conclusions and recommendation……………………………….14
References...............................................................15Annexes…………………………………………………………….15
2
 
Introduction
First of all my company, which I selected that is
DUNKINDONUTS
.
It is a fast foodcompany. Basically it is an American company.
Founded
In 1950 Bill Rosen Berg opened the first shop in Quincy, Massachusetts. Itlicensed the first of many franchises in 1955.
Vision
T
he company’s beginnings were as humble as the food itself. In 1946,founder Bill Roseburg scraped together $5000 and started delivering coffeeand donuts to hungry workers at the workplace. By 1950 Rosenberg hadopened up the first real coffee and donut store. It became an overnightsuccess. To come up with a suitable name, Rosenberg capitalized on the fadfor dunking and Dunkin Donuts was born. Next Rosenberg thought of goingnationwide.In 1955, the first Dunkin Donuts franchise was sold. Only ten years laterDunkin Donuts crossed the international border into Canada.By 1970, Dunkin Donuts went beyond the shores of North America andopened in Japan. Today there are over 4000 Dunkin Donuts stores in morethan 25 countries selling over 4 million donuts a day
.
Founded in Pakistan
It comes in Pakistan first time in 2000 in Lahore. Lahore was the head office of this company in Pakistan .Now it is founded in many cities of Pakistan likeKarachi, Islamabad, Muree and Peshawar In Islamabad city it has seven outlets where we buy the products of this company.3

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->