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Starbucks Failure in Israel_Avner Barnea

Starbucks Failure in Israel_Avner Barnea

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Published by Giora Ketter

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Published by: Giora Ketter on May 17, 2009
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05/11/2014

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Analysis of a Failed
Avner Barnea
 – 
Competitive Intelligence Strategic Consultant, Israel
1
 
Starbucks in IsraelStarbucks in Israel – basicbasic factsfacts
Date of opening the first shop-May
Date of opening the first shop-May
Number of shops-6
Number of shops-6
Date of closing the operation in Israel-
Date of closing the operation in Israel-.
Info. about Starbucks (2001).
Info. about Starbucks (2001)
2
 
Public information.
 
Public information..
 
.
 “Peripheral vision”.
 
 “Peripheral vision”.
Day, G. Schoemaker, P., (2006), Peripheral Vision.
 HBSP
"
 “Predictable surprise”.
 “Customer Value Analysis”.
 
 “Predictable surprise”.
 “Customer Value Analysis”.
, . . .Surprises.
 Harvard Business Review
3

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