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March 11, 2009
News Distribution
and Social Media
Release
Social Media
Press
Viral & Conversation
Search Media
2
March 11, 2009
Ecosystem
Push
Tail
Ultimately, it’s about understanding the information ecosystem –
how does your audience retrieve information
and then how do we best deliver it to them.
Viral Targets
Post it on the
company site
The Search Engine Hub
It’s a News Source
It’s an Information Hub
3
March 11, 2009
Blog/Media Review
Video content
Press release
Commerce
Landing Page
Source: Hitwise
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