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Lingkungan Pemasaran & Sistim Informasi Pemasaran

Lingkungan Pemasaran & Sistim Informasi Pemasaran

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Published by Shinta Rahmani
Marketing environtmrnt and marketing information system, all in bahasa
Marketing environtmrnt and marketing information system, all in bahasa

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Published by: Shinta Rahmani on May 17, 2009
Copyright:Attribution Non-commercial

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01/25/2013

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Pert : 3Lingk Pemasaran dan Sist Informasi 1
Lingkungan Pemasaran &Lingkungan Pemasaran &Sistim Informasi PemasaranSistim Informasi Pemasaran
Pertemuan : 3Dosen : Shinta Rahmani, SE., M.Si
 
Pert : 3Lingk Pemasaran dan Sist Informasi 2
Lingkungan PemasaranLingkungan Pemasaran
Lingkungan Mikro Pemasaran
 –Perusahaan –Pemasok –Perantara Pemasaran –Pelanggan –Pesaing –Masyarakat
 
Pert : 3Lingk Pemasaran dan Sist Informasi 3
Lingkungan MikroLingkungan MikroPemasaranPemasaran
Perusahaan
 –Manajemen Puncak –Keuangan –R&D –Pembelian –Manufaktur  –Akuntansi
Pemasok
 –Ketersediaanpasokan –Trend harga

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