The Facebook Marketing Bible www.insidefacebook.com©2009 Inside Facebook
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TheFacebookMarketingBible
40+ Ways to Market Your Brand,Company, Product, or ServiceInside Facebook
By Justin Smithjustin@insidefacebook.com Editor, Inside Facebookwww.insidefacebook.com Version 1.12February 2, 2009
©2009 Inside Facebook. Unauthorized duplication or redistribution is expresslyprohibited. Inside Facebook is not affiliated with or endorsed by Facebook, Inc.
The Facebook Marketing Bible www.insidefacebook.com©2009 Inside Facebook
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Introduction
A large and growing portion of some of themost valuable demographics are spendingmore of their time and attention onFacebook and less on other channels andmedia. Not only are US college students andteenagers fully engaged in Facebook, but adults, professionals, and people fromaround the world now constitute a substantial portion of the Facebook user base aswell. At the beginning of 2009, 150 million people worldwide were on Facebook, withabout 500,000 new people joining each day.However, most marketers lack a comprehensive understanding of the vast array ofexplicit and implicit marketing channels Facebook offers – many of which havechanged with the “new” Facebook design - and most of which are “viral.” My goalhere is to provide an introduction to what’s possible on Facebook to the spectrum ofmarketers - from brand advertisers to volunteer grassroots evangelists. Tactics aredivided into three categories: tools for guerilla marketers, tools for advertisers, andtools for application developers. Throughout and after each section, I’ve offeredrecommendations for your Facebook campaign strategy.Facebook offers many ways to get the word out and enable engagement with yourbrand in more compelling ways than were ever before possible on the web. Here’s howto get started.
The Facebook Marketing Bible www.insidefacebook.com©2009 Inside Facebook
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Contents
I. Tools for Guerilla Marketers
1. Profile Page2. Groups
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Strategy: What about spamming existing groups?
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SEO
3. Pages
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Strategy: Groups and Pages are very similar. Which makes more sense?
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Strategy: I’ve just created a Page. How do I promote it?
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Group to Page Migration
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Guidelines for Promoting Pages Outside Facebook
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Official vs Unofficial Pages
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Pages and SEO
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Ways Page Owners Can Restrict Content for Underage Users
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More Features Coming Soon
4. Events
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Events API
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Events SEO
5. Notes and Photos
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The Viral Dynamics of Photo Tagging
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Photos as a Facebook Marketing Channel: Opportunities and Limitations
6. Messages7. Status Updates8. Share / Posted Items9. Mini Feed and News Feed10. Feed Importing
> Data: Latest US Facebook Age and Gender Demographics> Recommended Strategies for Guerilla Marketers
II. Tools for Advertisers
11. Social Ads12. Engagement Ads
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Summary of ad units available to Facebook advertisers1.
Sponsorship Units on the New Facebook Home Page
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Social Video Ads
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Sponsored Virtual Gifts
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Events Ads
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Pages Ads
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Polling Ads2.
Advertising in the New Facebook News Feed 3.
Advertising on the Profile Page (and other pages)
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10. Feed Importing for Group to Page Migration How To
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