THE BOOBOX VENDS FREE SAMPLESSUNCHIPS ROLLING OUT COMPOSTABLE PACKAGE
BEN & JERRY’S SEEKS
CROWD-SOURCED ICECREAM FLAVOR
Ben & Jerry’s is allowing
consumers to go online andinvent a new ice creamflavor. The online interface
houses all availableingredients for the ice creambase, chunks and swirls.Users construct their ownrecipes and then cancustomize their tub with anuploaded photo. One ofthese crowd-sourced recipeswill go into production in2010.
VOLUME 5 ://: ISSUE 5MAY 15, 2009