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GLOBAL MARKETING
A PROJECT REPORT
Submitted by: Amit Kumar Singh, Anupam Samanta, Rajesh Kumar, Ravi Ranjan, Shivshendu, Vandana, Rima, Supriya, Madhu, Arun
Of Semester 1 In partial fulfillment for the award of the degree of
M.B.A
ICFAI NATIONAL COLLEGE, RANCHI(2008-10)
G L O B A L M A R K E T I N G |
ICFAI NATIONAL COLLEGE
BONAFIDE CERTIFICATE
Certified that project report on “GLOBAL MARKETING”is a bonafide work of:
1.
Amit Kumar Singh
2.
Anupam Samanta
3.
Rajesh Kumar
4.
Ravi Ranjan
5.
Shivshendu
6.
Vandana
7.
Rima
8.
Supriya
9.
Madhu
10.
Arun
who carried out the project work under my supervision.
SIGNATURE SIGNATURE
Mr. Kaushik Dutta Mrs. Nidhi
HEAD OF THE DEPARTMENT SUPERVISOR
2
G L O B A L M A R K E T I N G
TABLE OF CONTENTS
1.
INTRODUCTION2.
MEANING OF MARKETING3.
MEANING OF GLOBAL MARKETING4.
EVOLUTION TO GLOBAL MARKETING5.
GLOBAL MARKETING ADVANTAGES AND DISADVANTAGES6.
GLOBAL MARKETING ENVIRONMENT7.
GLOBAL MARKETING: 5 STEPS TO SUCCESSION8.
WHY GLOBAL MARKETING IS IMPERATIVE9.
GLOBAL MARKETING PLANNING10.
DOMESTIC vs INTERNATIONAL PLANNING11.
CONCLUSION12.
BIBLOGRAPHY
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