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12. Strategic Business Plan Outline

12. Strategic Business Plan Outline

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Published by earl58
Strategic planning outline/templateStrategic planning outline/template
Strategic planning outline/templateStrategic planning outline/template

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Published by: earl58 on May 18, 2009
Copyright:Attribution Non-commercial

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09/25/2010

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STRATEGIC BUSINESS PLAN OUTLINE
 This outline is from the same source as Strategic Plan Format #3 but is muchmore comprehensive and one could argue it is more of a business plan than astraight forward pithy strategic plan. Either way, if you complete this for yourbusiness you will be well on the way to a planned outcome, rather than
being anaccident going somewhere to happen
!
1. EXECUTIVE SUMMARY 
(a concise 1-2 page overview)
2. THE COMPANY 
A. Mission StatementB. Corporate Culture (Guiding Principles)C. Historical Direction & ResultsD. Management
3. SITUATIONAL (SWOT) ANALYSIS
A. StrengthsB. WeaknessesC. OpportunitiesD. Threats
4. MARKET RESEARCH
A. CompetitionB. ClientsC. Other
5. MARKETING GOALS (must be measurable)
A. Consumer AwarenessB. Market ShareC. DiversificationD. Channels of distribution (for your services & products)E. Other
6. SERVICE (PRODUCT) DEVELOPMENT
A. Descriptions of Services & Products to be OfferedC. PricingD. Delivery SystemsE. Delivery CapabilityF. Suppliers of Critical Elements
7. MARKETING PLAN
A. Strategies & TacticsB. Client SegmentationC. PositioningD. Advertising

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