A Study of Cellular Services Provided by

“HUTCH”

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration

(2006-2009)

Guided By: Submitted By:

Ms. Joyeeta Chatterjee Sumit Sharma

Assistant Professor 1611591706

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

(Aff. To Guru Gobind Singh Indraprastha University)

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ACKNOWLEDGEMENT
This project has been done under the sincere guidance of Ms. Joyeeta Chatterjee
without which I would not have been able to come to the conclusion of this report

She has guided me throughout the project from the beginning to the end.

Also I am thankful to Mr. Manish Sansi (General Manager of Hutch Legal Team) who
allowed me to choose this topic as my dissertation topic and let me prove my
excellence in this area. Also I am thankful to my colleagues who helped in some or
the other way to finish this project.
CERTIFICATE

This project report entitled (Hutch) which is being submitted by me to the Guru
Gobind Singh Indraprastha University, for the degree of B.B.A. This work has been
carried out under the supervision and guidance of Ms. Joyeeta Chatterjee. (Assistant
Professor)

I here by declare that to the best of my knowledge, the work included in this project
report has not been submitted either in part or in full, to this or any other university
for the award of degree or diploma.

Ms. Joyeeta Chatterjee

TABLE OF CONTENTS

S.No Contents Page number

1. INTRODUCTION 5
2 CORPORATE PROFILE 6
.
3 HUTCH GPRS 7–8
.
4 TALK PLANS 9 – 26
.
5 HUTCH SERVICES 27 – 47
.
6 ROAMING 48 – 49
.
7 EXTRA SERVICES 50 – 51
.
8 S.W.O.T. ANALYSIS 51 – 54
.
9 BIBLOGRAPHY 55
.
1 CONCLUSION 56
0.
 Introduction

Hutchison Telecom, one of the world’s leading cellular service providers, brings
hutch to you. We are known for our innovative approach and world-class technology.
Our goal is to provide you superior products and services, anytime and anywhere.

Our values are stated simply. To be fair and transparent in what we do and
how we do it. To provide you quality services with more customer friendly practices.
To make your communications experience simple, pleasurable and fun. Where you
don't simply get technology - but technology that is relevant. Where solutions are
not just promised in the future - but delivered in the present.
CORPORATE PROFILE

Hutchison established its presence in India in 1994, through a joint venture with
Max India Limited. In 1995, Hutchison Max Telecom became the first operator in
Indiato launch its cellular service.

Today, Hutchison is the one of the largest providers of cellular services in India with
presence in all the major regions - Orange in Mumbai and Hutch in Delhi, Karnataka,
Andhra Pradesh, Chennai, Kolkata, Gujarat, Haryana, Rajasthan, UP (E), UP (W), Rest
of Bengal and Punjab.

It is also the country's largest roaming operator, with a more extensive network in
India and around the world than any other operator.

It is part of the Hong Kong based multinational conglomerate Hutchison

Whampoa Limited, a Fortune 500 company, and one of the largest companies
listed on the Hong Kong Stock Exchange. Its operations span 42 countries across the
Asia Pacific region, Europe and the Americas.

Hutchison affiliates jointly account for the largest number of cellular subscribers in
Indianumbering over 7.6 million.
HUTCH GPRS

Hutchison Essar affiliated companies in India have announced the launch of a wide
range of GPRS services simultaneously across all Hutch networks covering Mumbai,
Delhi, Kolkata, Chennai, Gujarat, Andhra Pradesh and Karnataka. In one of the
fastest ever deployments of a GPRS network anywhere in the world, a number of
breakthroughs in the areas of technology, applications and content have been
achieved. Star among them, at the very leading edge of global technology, is the
Cricket World Cup video service exclusively on the Hutch GPRS phones.

In a countrywide deployment, the Hutch GPRS service - HutchWorld - will be

available to all Hutch subscribers in India including those in upstate towns in the
state circles of Gujarat, Andhra Pradesh and Karnataka. The other unique feature is
roaming. Hutch subscribers will be, for instance, able to receive a video clip of
cricket highlights even while roaming in any Hutch network.

Phones capable of receiving and replaying video clips are also just becoming
available in the global market. The Ericsson P800, which is one of the first phones
capable of video replays, is available at Hutch Shops across the country.
Alternatively, consumers who have more readily available and lower price MMS
enabled GPRS phones will be able to receive progressive stills of the World Cup on
their phones.

Another GPRS service expected to be widely used is photo messaging using MMS.
Consumers with camera phones will be able to take pictures and send them to any
MMS enabled phone on the Hutch national network or indeed to an e-mail ID
anywhere in the world. Not just that, consumers will also be able to add a text or
voice clip to the photo message and for those recipients who do not have a GPRS
phone the service still works by sending an SMS prompt to the recipient advising
him to access the MMS message through the conventional internet.

Fully operable e-mail service is another valuable feature. Hutch has exclusive tie-
ups with MSN Hotmail to offer e-mail services on the phone to its consumers. Yahoo
mail and MSN Messenger are also available. The advantage of e-mail on the GPRS
network is that e-mail is in a format similar to its familiar PC version.

Hi-end Java games will be available to subscribers on the mobile phones. These
games are among the most advanced and sophisticated available to any mobile
subscriber internationally.

Other services available on the portal cover news, astrology and entertainment
including a wide range of polyphonic ringtones.
Hutch GPRS services will be available at a basic subscription of Rs 249 per month
which is being offered at a special introductory price of Rs 99 till March 31, 2003.
The World Cup video clips and progressive stills can be received for only Rs 99 right
till the end of the tournament.

Ghosh said, "This adds a new dimension to communication. We've moved things to
a new plane by bringing action to the user's fingertips. This is absolutely world class
and all made available at the same time across the country."
TALK PLANS

TALK ZR 299

Enjoy local calls to any Hutch Phone at 50p per min and SMS to local hutch Phones
at 50p per SMS.

Initial One time

Payment
Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Minimum Talk time 299
Charge
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Hutch To To Landline
Othe
r
Mobi
le
Local 0.5 1.75 1.75
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per
minute
To Gulf and Africa 17.24
To Pacific Rim countries* 17.24
To Rest of World 14.24

Approximate Financial Implications

100min 406
200min 595
300min 784
 400min 973

.
TALK ZR 399

Enjoy local calls to any Hutch Phone at 50p per min and SMS to local hutch Phones
at 50p per SMS.

Initial One time

Payment
Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Minimum talktime 399
charge
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Hutch To Other To Landline
Mobile
Local 0.5 1.75 1.75
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per
minute
To Gulf and Africa 17.24
To Pacific Rim 17.24
countries*
To Rest of World 14.24

Approximate Financial
Implications
100min 406
200min 595
300min 784
400min 973
TALK ZR 699

Enjoy local calls to any Hutch Phone at 50p per min and SMS to local hutch Phones
at 50p per SMS.

Initial One time

Payment
Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Minimum 699
talktime
charge
Clip (optional) 49

Local/STD Charges per

minute
Distance (Km) To Hutch To Other To Landline
Mobile
Local 0.5 1.19 1.19
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per
minute
To Gulf and Africa 17.24
To Pacific Rim 17.24
countries*
To Rest of World 14.24

Approximate Financial
Implications
100min 824
200min 824
300min 824
400min 824
TALK ZR 899

Enjoy local calls to any Hutch Phone at 50p per min and SMS to local hutch Phones
at 50p per SMS.

Initial One time

Payment
Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Minimum talktime 899
charge
Clip (optional) 49

Local/STD Charges per

minute
Distance (Km) To Hutch To Other To Landline
Mobile
Local 0.5 0.75 0.75
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per
minute
To Gulf and Africa 17.24
To Pacific Rim 17.24
countries*
To Rest of World 14.24

Approximate Financial
Implications
100min 1045
200min 1045
300min 1045
400min 1045
TALK 149

Enjoy local outgoing calls at just Rs. 1.75 - on landlines on cell phones - and other
benefits for a nominal monthly rental of Rs. 149.

Initial One time Payment

Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Monthly Rental 149
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Cell To WLL To Fixed
Local 1.75 1.75 1.75
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per minute
To Gulf and Africa 17.24
To Pacific Rim countries* 17.24
To Rest of World 14.24

Approximate Financial
Implications
100min 406
200min 595
300min 784
400min 973
TALK 249N

Talk 249 brings you 25 SMS free every month. You can also make outgoing local
calls at just Rs. 1.25 and STD calls at only Rs. 2.64. At nominal monthly rentals.

Initial One time Payment

Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Monthly Rental 249
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Cell To To
WLL Fixed
Local 1.25 1.25 1.25
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per minute
To Gulf and Africa 17.24
To Pacific Rim countries* 17.24
To Rest of World 14.24

Value Added Service 25 SMS per month free

Approximate Financial Implications

100min 460
200min 595
300min 730
400min 865
TALK 399N

50 SMS free every month. Outgoing mobile-to-mobile local calls for just 75p. It
doesn't get better than this.

Initial One time Payment

Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Monthly Rental 399
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Cell To To
WLL Fixed
Local 0.75 1.00 1.00
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per minute
To Gulf and Africa 17.24
To Pacific Rim countries* 17.24
To Rest of World 14.24

Value Added Service 50 SMS per month free

Approximate Financial Implications

100min 579
200min 671
300min 763
400min 855
TALK 599N

Reach out to your friends in Delhi at just 50p per minute for all local GSM calls.
Enjoy a full 100 SMS free per month and 250 Local mobile-to-mobile minutes at 30p
only. Staying in touch just got more affordable.

Initial One time Payment

Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Monthly Rental 599
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Cell To To
WLL Fixed
Local 0.50 1.00 1.00
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per minute
To Gulf and Africa 17.24
To Pacific Rim countries* 17.24
To Rest of World 14.24

Value Added Service 100 SMS per month free

250 Local M2M minutes
at 30p

Approximate Financial Implications

100min 784
200min 865
300min 946
400min 1027
TALK 999

Enjoy full 500 minutes of mobile-to-mobile local calls @ just 30p per minute, and
200 minutes of STD mobile to mobile minutes @ 50p per minutes. All this and more,
for a monthly rental of Rs 999 only.

Initial One time Payment

Security Deposit 250
Activation Fee 250
Total 500

Monthly Charges
Monthly Rental 999
Clip (optional) 49

Local/STD Charges per minute

Distance (Km) To Cell To To
WLL Fixed
Local 0.50 1.05 1.05
Less than 200 2.64 2.64 2.64
200-500 2.64 2.64 2.64
greater than 500 2.64 2.64 2.64
ISD Charges per minute
To Gulf and Africa 17.24
To Pacific Rim countries* 17.24
To Rest of World 14.24

Value Added Service 200 SMS per month free

500 Local M2M minutes
at 30p
200 Mobile STD min at
50p

Approximate Financial Implications

100min 1216
200min 1297
300min 1378
400min 1459
HUTCH SERVICES

Staying connected becomes a lot easier with Hutch. We have a wide range of
services you can access right from your Hutch phone. From cell banking to flight
updates to call management services, get all that you want, instantly. Move your
mouse over any service to get a brief description on what it is all about.

Move your mouse over any service to get a brief description on what it is all about.
CALLER TUNES

Now you can make your friends listen to their favourite song everytime they call
you. Hutch brings you Caller Tunes.

Play popular songs for as many friends as you like. Choose your song from
International hits, whacky sounds to pure instrumental, and more. Better still, record
your own voice and play it for your friends.

You can either set one common tune for all or customize a tune for individual
callers.

MANY TUNES TO CHOOSE FROM

Each category has many tunes to choose from. You can even shuffle your tunes or
record your own voice. What's more, these tunes will keep changing from time to
time. So you have a whole host of options to choose from.

HOW TO GET TUNES

Just dial 123 and say 'caller tunes' and select your favourite tune.
Or send 'ACT CT' as an SMS to 123.
For Chennai subscribers send 'CT ACT' as an SMS to 123

Pay Rs. 30 per month and select 3 tunes for free. Pay Rs. 10 per month for every
subsequent Caller Tune.
Pay Rs. 6 per min for accessing services on 123.

ITEMISED BILLING
As a Hutch Postpaid customer, you can choose to receive an itemised bill at the end
of each month. This is a detailed billing statement which helps you keep track of all
your calls. Your itemised bill includes:
 Origin of the call
Destination of the call
Duration of the call
Toll charges
Airtime and total charge

Get your itemised bill.

Via post: Pay a monthly rental of 49 only.
Via e-mail: Pay just Rs. 19 per itemised bill.

Your itemised bill comes free of cost

If it is your first bill.
If you have activated STD/ISD facility (details of only STD/ISD calls).
If you have activated Hutch International/National Roaming facility
(details of Roaming usage only).

How to activate
Dial 600 (toll free) from your Hutch phone and follow the Interactive Voice Recording
(IVR) system instructions to activate the service. A confirmatory SMS will be sent to
you on service activation.

You can also fill up the Service Enrolment Form and mail/fax it to the
address/number mentioned in the form.
RINGTONES AND LOGOS
Now you can change the ringtone on your Hutch phone according to your moods.
You can download logos as well. With the Hutch and Yahoo! tieup you have
hundreds of tunes and logos to choose from.

To download ringtones
Type TOP TUNE and send it to 8243.

To download logos
Type TOP LOGO and send it to 8243.

You can choose from the top 10 tunes and logos - which you receive as SMS along
with the download codes.

For every ringtone downloaded, you will charged Rs. 7.00 (including the cost of SMS
sent). For every logo/picture message downloaded, you will charged Rs. 3.00
(including the cost of SMS sent).

Please note this is a handset dependent service.

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