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THE PERFORMERS ALLIANCE:CONFLICT AND CHANGE WITHINTHE SCREEN ACTORS GUILD byArthur Thomas LynchMA CommunicationUniveristy of Nevada, Las Vegas2000Bachelor of ArtsUniversity of Illinois, Chicago1977A thesis submitted in partial fulfillmentof the requirements for the
Master of Arts DegreeHank Greenspun School of CommunicationGreenspun College of Urban AffairsGraduate CollegeUniversity of Nevada, Las Vegas.c) August 2000
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3TABLE OF CONTENTSABSTRACT iiiACKNOWLEGEMENTS vi CHAPTER 1 THE SCREEN ACTORS GUILD1History of the Screen Actors Guild3An Actors Life24A Truly Democratic Union 27A Sister Union: AFTRA29Chapter Summary33CHAPTER 2 REVIEW OF LITERATURE AND METHODOLOGY35Review of Literature36Methodology41CHAPTER 3 THE PERFORMERS ALLIANCE 45The Birth and Formation of the PA: A Cause for Revolution 47A Road Built on Contracts and Elections 68Chapter Summary 73CHAPTER 4 STRATEGIES FOR VICTORY 75A Perceived Need for Change 75The Internet, Technology, Politics and the 1999 Elections 87The Election Mandate 94Chapter Summary 108CHAPTER 5 CONCLUSIONS AND FURTHER STUDY 109The Study of Communications 1101997-2000: The Successful Rise of The Performers Alliance 114Application for Further Studies 127
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