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F
IVE
 W 
 AYS
 A S
MALL
B
USINESS
C
 AN
B
ENEFIT
F
ROM
 W 
HITE
P
 APERS
 by 
Rachel U. Agheyisi
 Executive Director 
Report Content Writer
RCW 
Company Website: www.reportcontentwriter.com.
Company Blogs:
http://reportcontentwriter.wordpress.comhttp://mybibeat.wordpress.comhttp://regcompliance.wordpress.com
Copyright 2009, Report Content Writer
 
 
© Report Content Writer
 www.reportcontentwriter.com Page
1
of 
10
 
F
IVE
 W
 AYS A 
S
MALL
B
USINESS
C
 AN
B
ENEFIT
F
ROM
 W
HITE
P
 APERS
 
I
NTRODUCTION
 
Small businesses survive and thrive by being agile.It
’
s a skill that has contributed to the reputation of these enterprises as dependable sources of innovation and jobs. Unfortunately, smallbusinesses are not insulated from the impact of aneconomic downturn.Confronted by the current economic recession,businesses of all sizes are exploring ways tostreamline operations without sacrificing quality orlosing market share. Understandably, the mostnotable have been the drastic reductions inpersonnel
 – 
changes that have resulted in immediateand significant ripple effects. However, businesssurvival in a downsized economy also requiresrevised performance strategies in other areasincluding time and information management. As a small business owner, I regard goodinformation as a premium asset because it is criticalfor reliable business intelligence. Unfortunately, thegrowing array of communication media
 – 
onlineand offline
 – 
is creating an atmosphere of chronicinformation overload for everyone. Take, forexample, the deluge of promotional materials.
 
 
© Report Content Writer
 www.reportcontentwriter.com Page
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of 
10
 
 As prospects for other businesses, small enterprisesare targets of various marketing campaigns. Quitepossibly, some of the marketing material providesopportunities for critical information gathering.Most likely, the bulk of the material falls into thenuisance category.Unfortunately, to know what is worthwhile oftenrequires sorting through large amounts of materialthat flood your inbox practically on a daily basis. Itis a time-consuming endeavor. As all businessoperators know, time is a scarce resource. Frankly,sifting through a barrage of material in the hope of finding something that might be useful does notoften translate into a productive use of time.Fortunately, there are exceptions. This report is about a type of marketing publication worthy of consideration by small business ownersand operators. It is
the 
 
white paper 
 
 – 
sometimesreferred to as
a guide 
or
a special report.
  White papers bypass the sale-by-hype approachcommonly adopted in traditional promotions. Well-written white papers focus primarily oneducating the reader (the prospective customer). By discussing business benefits, white papers arepotentially valuable information resource.Small business owners can use white papers fromreputable companies to gather information on vitalaspects of their industry, such as
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uploaded a new revision for this document (#2)

02 / 08 / 2010

uploaded a new revision for this document (#1)

02 / 08 / 2010
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