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Implementing Enterprise 2.0: Chapter 7 - Governance

Implementing Enterprise 2.0: Chapter 7 - Governance

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Published by Ross Dawson
Chapter 2 of Implementing Enterprise 2.0 (www.ImplementingEnterprise2.com) on Governance
Chapter 2 of Implementing Enterprise 2.0 (www.ImplementingEnterprise2.com) on Governance

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Published by: Ross Dawson on May 19, 2009
Copyright:Attribution Non-commercial


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ImplementingEnterprise 2.0
A practical guide to creating business valueinside organizations with web technologies
Version 1.1February 2009
Ross Dawson
and the Advanced Human Technologies team
Vesion 1.1Febuy 2009195 gesFu coo
For organizations that are seeking a thorough andpractical reerence on how to create value withEnterprise 2.0 approaches,
Implementing Enterprise 2.0
isthe most comprehensive, pragmatic, and cost-eectiveanalysis available on the market.
Implementing Enterprise 2.0
provides detailed coverageo each step on the Enterprise 2.0 journey, assistingexecutives to understand benefts and risks, takeinormed action, and implement successul initiatives.
Tbe of contents
© 2009 Advanced Human Technologies. Permission is granted to distribute and print this pd reely.
Chapter 7
Fo fee ctes, odeing infotion nd ote Enteise 2.0 esouces go to:
SamplE ChapTEr
Section 1
Fundamentals Of Enterprise 2.0
1 What Is Enterprise 2.0?2 Web 2.0 And The Enterprise3 The New Enterprise4 Key Benefts And Risks9132331
Section 2
Enterprise 2.0 Strategy
5 Enterprise 2.0 ImplementationFramework 6 Identiying Barriers To Enterprise 2.0Adoption3943
Section 3
Governance And Policies
7 Governance8 Setting Policies5159
Section 4
Creating Business ValueFrom Enterprise 2.0 Tools
9 Wikis In The Enterprise10 Blogs In The Enterprise11 Social Networks In The Enterprise12 RSS And Syndication In The Enterprise13 Social Bookmarking In The Enterprise14 Microblogging In The Enterprise6977839197103
Section 5
Practical Implementation
15 Getting Buy-In16 Building A Business Case17 Pilots18 User Adoption111117127137
Section 6
19 Implications For IT20 Implications For HR145149
Section 7
Technology Options
21 Key Options For Enterprise 2.0 Sotware22 Enterprise Platorms23 Enterprise Content Management24 Wikis25 Blogging26 Enterprise Social Networking27 Enterprise RSS28 Prediction Markets163165169171177181187189
Section 8
A GlossaryB ReerencesC Sample Policies192193194
Chapter 7
 Establishing clear and efective governance or Enterprise 2.0 initiatives
is or most organizations the most important actor in achieving high-value outcomes.  The six key steps in a typical governance process include nominating
project leaders and sponsors, prioritizing outcomes, identiying risks,and setting policies and guidelines.  The governance process should result in strategies that take ull
account o and address both potential risks and potential value or theorganization.
 The establishment and implementation of a framework of management processes that:
• dene stakeholders and their interests;• set clear expectations;• maximize benets;• manage risk;• specify decision rights; and• monitor performance. These processes create accountability for directors, executives,and sta in how they support the organization’s objectives andstrategies.‘Governance’ comes from the Greek word ‘to steer’
Developing Enterprise 2.0Governance
Establishing clear and eective governance or Enterprise 2.0initiatives is or most organizations the most important actor inachieving desired outcomes.Those who believe that a ‘bottom-up’ approach is mostappropriate or Enterprise 2.0 initiatives would argue that startingwith governance initiatives established or supervised at thesenior executive level in an organization is most likely to resultin little o value ever happening. According to this school othought, the most valuable initiatives will emerge without seniormanagement guidance or visibility. At this point organizationalsupport or the activities can be sought and gained.A key advantage o establishing a governance ramework earlyis that all o the concerns o senior executives and stakeholderswill have been raised and addressed. This means that initiatives,once begun, should not encounter major obstacles urther downthe track, and key challenges will be visible rom the outset.
See Chapter 15 for details on contrastbetween “bottom-up” and “top-down”
schools of Enterprise 2.0

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