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1.0 Introduction:
The development of The Delta Model has generated a significant amount of research and thinking intothe drivers of sustainable profitability for businesses and corporations both from the early efforts that ledto the formulation of the core concepts to the considerable amount of follow on research spawned by the publication of this new approach to formulating business strategy.It represents more integrated strategy framework to win in the 21
st
century globalization war. Thisassignment will lead us to the exploration and implementation of Delta Model (Figure 1) and StrategyMaps framework in one chosen company, Cisco Inc. as one of the success and consistent fortune 500.
2.0 Company Background:
Cisco has been at the heart of many historic changes in technology, and that continues to be true today. Now, at a time when the technology industry is going through a period of dramatic change, company isthe market leader in multiple areas, such as routing and switching, unified communications, wireless andsecurity. The company helped catalyze the industry's move toward IP and, now that it is fully underway,the company is at the center of fundamental changes in the way the world communicatesCisco was founded in 1984 by a small group of computer scientists from Stanford University. Since thecompany's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)- based networking technologies. This tradition of innovation continues with industry-leading productsand solutions. Cisco has a shrewd liability to spot this potential in their respective fields and thenrelentlessly pursue the attainment, consolidation, anti extension of system lock-in. Cisco 1998 hadcreated $100 billion of market value in excess of the debit equity investment, analyst call Cisco as WallStreet darling. Cisco with annual revenues of more than $11 billion. Further, Cisco is pressingaggressively on M&A, their partners, including retaining the talented employees as well as focus ontechnological innovations.i
 
Fig-1: Integrated Strategic Framework -The Delta Model
Business Improvement Architecture Examples
 Source: Hax, A C, & Wilde, D L II, (2001), ‘The Delta Project: Discovering New Sources of Profitability in ANetworked Economy’, Palgrave, New York, P-259
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3.0 Strategic Options - The Triangle Business Model:
According to author there are three distinct strategic options that reflect new sources of profitability, best product, total customer solutions, and system lock-in, (Hax & Wilde, 2001). Author believes that a firmowes itself to it customers, they are the ultimate repository of all the firm’s activities. At the heart of management and, certainly, at the heart of strategy, resides the customer. Cisco has to serve the customer in a distinctive way, if company expects to enjoy superior performance. The name of the game is toattract, to satisfy, and to retain the customer.The triangle should capture the essence of how the Cisco competes and serves customers in its relevantmarketplace to achieve customer bonding continuum. Further, the emergence of the network economy changing the entire value chain of technology and placing the network squarely at the center of innovation, in addition, Cisco strategic option builds based on proprietary standards positioning as wecan see in Fig-2.
Fig- 2: The Delta Model of Strategic Positioning
Source: Hax, A C, & Wilde, D L II (2001), ‘The Delta Project: Discovering New Sources of Profitability in aNetworked Economy’, Palgrave, New York, P-31
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Total Customer Solution
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