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Table Of Contents

Find Your Future in Your Past
Finding Your Niche
The Attributes of the Wedding Planner
Keeping Your Present Job
Demographics and Market Analysis
Your Business Image
Business Name and Logo
Registering Your Business
Business Structure
Developing Your Business Plan
Funding Your New Business Venture
The Business Bank Account
Insurance
Tax Permits
Business Cards and Letterhead
Brochures
The Company Car
Your Portfolio
Your Emergency Kit
Business Failures
The Competitive Edge
Business Start-up Checklist
Professional Associations
Setting Your Fees
Sample Pricing
Sample of the Platinum Package
Sample of the Gold Package
Sample of the Silver Package
Cancellation and Postponement Policies
Motivating the Bride
Emotional Selling
Buying Signals
Overcoming Objections
Closing the Sale
Initial Consultation
The Contract
The Letter of Agreement
Turning Down a Job
Free Consultations and Free Services
The Add-on Sale
Give a Little Extra
Client Feedback
Handling Complaints
Testimonials
What Does the Bride Want?
The Diva
The Spoiled Brat
The Shy Bride
The Ambivalent Bride
The Hostile Bride
The Bride with Control Issues
The Bride with Money Issues
Office Hours or By Appointment Only?
A Crash Course in Interior Decorating
The Business Telephone
Setting Up Your Filing System
Storage Solutions
Ambiance
Your Professional Library
What isa Web Site?
Types of Web Sites
Who Will Design Your Web Site?
Hosting Your Web Site
Personal Web Space and Domains
Web Site Content
HTML Basics
Organizing Your Web Site
Search Engines
E-mail
Banner Ads, Links to Other Web Sites, and Web Rings
Spelling
Time Management
Setting Your Priorities
Analyzing Your Use of Time
Solving the Procrastination Problem
Make Use of Small Blocks of Time
Setting Goals
Business Communication
Using Your Computer to Get Organized
Creating Your Own Wedding-Planning Computer Program
Computerized Time Lines
An Alternative to the Computer Program
Paper, Paper, Paper!
Eliminating Clutter
Keeping Documents
Logging Telephone Calls
The Reality Check
Marketing Basics
Advertising
Publicity and Public Relations
Networking
Write and Submit Articles
Write an E-Zine or E-Mail Newsletter
Direct Mail
Giving Interviews
Yellow Pages Advertising
Public Speaking
Write a Book
Teach a Course
Word-of-Mouth Advertising
Are Bridal Shows Worthwhile For Wedding Planners?
Types of Bridal Shows
Offer Something for Every Bride
Budgeting
Your Show Booth
Marketing and Advertising
First Impressions
Meeting the Public
Venue and Timing
Legal Considerations
Financial Matters
Advertising, Publicity, and Media Coverage
Naming the Show
Increasing Attendance
The Venue Contract
The Show Vendors
Vendor Mix
Vendor Contracts
Items to Consider
Show Staff
Registration for Prizes
Types of Fashion Shows
The Ambiance of the Fashion Show
Producing the Fashion Show
The Fashion Show Program
It’s Show Time!
Vendor Evaluations
Bridal Show Planning Timeline
Fashion Show Checklist
Raising Your Fees (or Lowering Them)
Your Accountant
The Operating Budget
Accepting Credit Cards
Entertaining Clients
Bookkeeping Schedule
Day-to-Day Bookkeeping
Petty Cash
Profit and Loss Statement
NSF Checks
Travel Expenses
Working with Vendors
Reception Venues
Caterers
Bakers
Photographers
Videographers
Disc Jockeys
Live Musicians
Transportation
Decorators
Rentals
Tents
Working with Clergy
Child Care Providers
Hiring Assistants
Writing a Letter of Recommendation
Defamation and Wrongful Dismissal Lawsuits
Personal Public Relations
Perfectionism
Dress for Success
Develop a Personal Philosophy
Look After Yourself
Shape Your Future
Inspirational Quotes
Are You Ready to Take Control?
APPENDIX: VENDOR DATABASE
Developing Your Vendor Database
Church or Ceremony Site
Reception Venue
Photographer
Videographer
Caterer
Florist
Limousine
Musicians
Disc Jockey
Decorator
Balloonist
Baker
Destination Weddings
About the Author
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The Sandcastles Guide to Starting and Managing Your Own Wedding-Planning Business

The Sandcastles Guide to Starting and Managing Your Own Wedding-Planning Business

Ratings: (0)|Views: 209|Likes:
Published by iUniverseBooks
From the author of The Proverbs Principle and Weddingology comes the ultimate guide for anyone who wants to become a wedding planner.

Renowned wedding expert Shari Beck leads you through the complex steps of starting your business and keeping it running profitably. The Sandcastles Guide to Starting and Managing Your Own Wedding-Planning Business is the most detailed and informative book to date on the subject. If it's not in this book, you don't need to know about it!

This complete business guide offers advice on such topics as
Getting Started in Business
Working with Clients
The Psychology of Weddings
Setting up Your Office
Creating a Web Site
Running an Efficient Business
Bridal Show Production
Financial Management
Promoting Your Business
Your Support Team
The Professional You
And much more!

Even if you have no previous business experience, you will find yourself thinking and acting like a CEO overnight!
From the author of The Proverbs Principle and Weddingology comes the ultimate guide for anyone who wants to become a wedding planner.

Renowned wedding expert Shari Beck leads you through the complex steps of starting your business and keeping it running profitably. The Sandcastles Guide to Starting and Managing Your Own Wedding-Planning Business is the most detailed and informative book to date on the subject. If it's not in this book, you don't need to know about it!

This complete business guide offers advice on such topics as
Getting Started in Business
Working with Clients
The Psychology of Weddings
Setting up Your Office
Creating a Web Site
Running an Efficient Business
Bridal Show Production
Financial Management
Promoting Your Business
Your Support Team
The Professional You
And much more!

Even if you have no previous business experience, you will find yourself thinking and acting like a CEO overnight!

More info:

Publish date: May 27, 2007
Added to Scribd: Jul 27, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9780595880904
List Price: $6.00 Buy Now

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03/19/2014

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9780595880904

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