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The Rise and Fall of Joseph Estrada

by Bong Godinez (http://www.pep.ph/authors/36/ferdinand-godinez) posted on September 12, 2007 STATS: 3540 Views | 0 Comments (http://www.pep.ph/views/v6/widgets/widget.emailform.php)
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After Sandiganbayan announced its decision regarding the plunder case filed against Joseph Ejercito Estrada, the former president would once again bank on the mammoth support of the masses. He said, "What is important is the support of the people, and they have overwhelmingly acquitted me. This is a political decision." PHOTO: SUMMIT LIBRARY

Jose Marcelo Ejercitomore popularly known as Joseph Estrada, or simply Erap personifies the Bida ng Masa title. His underdog roles in the movies have helped him carve his persona into a "champion of the oppressed." His "pro-poor" projects in the political arena have been successful in flagging his "Erap Para sa

Mahirap" image. But his rivals, during the latter part of his tenure as President of the Philippines, have accused him running the country like a "gangland boss." And just today, media announcements confirm that Sandiganbayan found him "guilty" of plunder. So, is Erap a bida or a kontrabida? PEP (Philippine Entertainment Portal) recalls the highlights of his showbiz and political career. Joseph was born to a lower middle class family in Tondo, Manila, on April 19, 1937. His father Emilio Ejercito, Sr. worked as a small-scale government contractor, while his mom Maria Marcelo was a housewife. The Estradas weren't exceptionally wealthy, contrary to common beliefs, but they lived a relatively comfortable life. The young Joseph was not entirely sheltered from the outside world. Tondo's former reputation as a crowded and rowdy neighborhood cultivated in him a tough exterior, this eventually became the benchmark for his image. TRADING NUMBERS FOR ACTING. At first, Joseph wanted to become an engineer just like his hardworking dad. But his restless nature, coupled with his (http://www.gmanews.tv&cb=20130727143747&zoneid=1307&account=(null)) (http://www.gmanews.tv&cb=20130727143750&zoneid=1365&account=(null)) growing interest in acting, brought him to the world of showbiz. He first studied at the Ateneo de Manila University, but he was expelled after picking up a fight with a fellow student. He transferred to Mapua Institute of Technology, but he did not finish his engineering degree. In 1957, he went against the wishes of his parents and started appearing in movies as an "extra." He quit schooling, pursued acting, and adopted the surname "Estrada." His father forbade him to use "Ejercito" in his screen name. For his first name, "Erap"the backward spelling of "pare," which means buddy or friend in English became his friends' and fans' preferred nickname for Joseph. In the 1960s, Erap did about 90 filmsand that's like having a movie shown almost every month. But it was in Asiong Salonga and Geron Busabos where he was embraced by the masses as their hero. Erap's movies were notorious for themes inspired by Robin Hood, an anti-hero who becomes a hero himself through his fierce yet understated qualities. His showbiz career spanned 32 years, and Joseph starred in more than a hundred movies, which include Ito Ang Pilipino, Blacksheep Gang, Cuatro Cantos, Lo Waist Gang, Kandilang Bakal, Sa Baril Mag-Uusap, Moises Padilla Story , Tondo Boy, and Markang Rehas, among many others. And he was good at his craft. In fact, he was the first FAMAS Hall of Fame awardee for Best Actor (1981), and he also became a Hall of Fame Award winner as a producer (1983). Moreover, he was also considered as one of the early purveyors of independent filmmaking through JE Productions and EMAR Pictures, his own film outfits. POLITICAL CAREER. Erap's image as Bida ng Masa proved to be very crucial when he decided to run for public office in the late 60s. His first attempt to run for public office was in 1968. He set his eyes on the mayoralty post of San Juan, but lost to his rival. The results were overruled though by the electoral protest filed by Erap against Dr. Braulio Sto. Domingo, then mayor of San Juan. In 1969, Joseph Estrada was proclaimed as the town's new mayor. Estrada had a promising start. During his term as the father of San Juan, he was cited as one of the Ten Outstanding Men (TOYM) in Public Administration. He also won the following awards: Most Outstanding Mayor, Foremost Nationalist, and the Most Outstanding Metro Manila Mayor in 1972.

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