More From This User
Pano Rider Real Estate Signs
PanoRider Real Estate Yard Sign riders offered by 360WebExpeditions.com. The...
Keys to Powerful Corporate Blogging
An introduction to the topic of Business Blogging with information for the be...
Keys
to
Powerful
Business
Blogging
Writing
Blogs
for
Maximum
Web
Exposure
Justin
Burns
>>
360WebExpeditions.com
All
Content
©2009
Justin
Burns
/
360WebExpeditions.com
Page
1
Intro
This
brief
guide
will
introduce
you
to
the
concepts
of
strategically
oriented
Business
Blogging,
aimed
at
assisting
your
content,
business,
product,
etc.
in
gaining
popularity
on
the
internet.
Basic
Blogging
Blogging
(originating
from
the
conjunction
“Web
Log”)
is
a
powerful
tool
to
communicate
information
across
the
internet.
A
basic
Blog
consists
of
articles
written
by
an
individual,
company,
journalist,
or
by
a
Blogging
Professional
who
may
be
hired
to
write
for
any
of
the
aforementioned
parties.
Blogging
Professionals
who
write
anonymously
for
someone
else
are
sometimes
referred
to
as
“Ghost
Writers”.
Blogging
in
a
personal
context
is
often
similar
to
journaling,
and
is
casual
and
open
in
style.
In
a
business
context
though,
it
may
or
may
not
be
appropriate
to
remove
all
barriers
in
communication.
Once
a
piece
of
communication
is
released
on
the
internet,
in
all
reality
it
may
never
be
taken
back.
Therefore,
having
a
well
developed
strategy
is
essential
to
avoid
costly
mishaps
for
your
business.
Think
of
Business
Blogging
this
way
–
if
you
were
communicating
to
someone
who
had
walked
into
your
office
and
asked
for
you
to
give
them
an
explanation
about
what
your
company
does,
what
products
or
services
you
provide,
and
why
they
should
do
business
with
you…
what
would
you
say?
Most
likely,
you
would
want
to
be
well
spoken,
on
task,
and
provide
valuable
information
to
that
person.
Several
things
to
do
not
want
to
do
in
Business
Blogging
is
to
directly
criticize
the
competition,
come
across
as
rude
or
vulgar,
or
to
say
something
you
would
regret
at
a
later
date.
Business
Blogging
is
an
essential
part
of
your
marketing
in
today’s
world.
Because
of
the
extremely
low
cost
of
Business
Blogging,
it
should
be
taken
into
consideration
by
every
business
that
wants
to
be
successful.
Strategic
Business
Blogging
Some
businesses
have
entered
in
to
the
process
of
communicating
to
their
potential
constituent
base
via
Blogging,
and
have
become
frustrated
with
the
process
either
because
of
the
time
it
takes
or
because
they
do
not
see
or
understand
the
results
that
Blogging
is
having
on
their
business.
Rest
assured
that
Blogging
always
has
an
effect
on
your
business,
and
when
strategically
applied,
it
can
be
developed
in
such
a
way
as
to
have
a
positive
effect
on
your
overall
performance.
Strategic
Business
Blogging
accomplishes
the
following
when
done
properly:
•
It
forces
you
to
define
and
refine
your
message
to
the
world
•
It
places
the
writer
in
a
good
practice
of
communication
about
the
business,
product,
or
service
•
It
generates
content
that
can
be
reused
in
additional
contexts
•
It
creates
an
ongoing
stream
of
information
for
your
constituent
base
Keys
to
Powerful
Business
Blogging
Writing
Blogs
for
Maximum
Web
Exposure
Justin
Burns
>>
360WebExpeditions.com
All
Content
©2009
Justin
Burns
/
360WebExpeditions.com
Page
2
•
It
boosts
your
exposure
on
the
internet
•
It
challenges
the
competition
•
It
attracts
more
customers
•
It
automates
your
sales
process
•
It
fits
any
budget
•
It
is
not
dependant
on
equipment,
location,
or
special
skill
set
to
produce
marketing
content
Keys
to
Success
There
are
many
keys
to
successful
Business
Blogging,
but
several
are
worth
mentioning
for
their
simplicity.
Each
of
the
following
tactics
will
produce
better
results
through
web
exposure
for
your
business.
Oddly
though,
many
Business
Bloggers
fail
to
understand
these
simple
techniques,
and
thereby
loose
the
power
that
blogging
can
bring
to
their
company.
#1
Know
Where
To
Go
If
you
wanted
to
communicate
you
a
quality
group
of
people
about
your
business,
you
wouldn’t
be
likely
to
spend
time
shouting
in
the
middle
of
the
desert.
The
same
is
true
with
blogging
–
go
where
the
people
are
that
you
want
to
be
your
current
and
future
customers.
If
you
are
a
Business
‐
to
‐
Consumer
based
organization,
then
you
should
be
Blogging
where
your
customers
will
potentially
read
the
articles
you
post.
For
example,
if
your
business
made
a
special
calendar
booklet
for
busy
stay
‐
at
‐
home
moms,
the
best
place
to
blog
would
be
on
a
website
(or
dedicated
blog)
that
is
aimed
a
moms,
allows
moms
to
communicate
with
one
another,
and
allows
for
the
potential
of
businesses
who
may
have
a
helpful
product
to
share
that
product
with
that
online
community.
For
a
Business
‐
to
‐
Business
based
organization,
then
the
best
places
to
Blog
are
professional
association
websites
and
online
communities
that
cater
to
the
specific
industries
and
professions.
If
you
were
a
supplier
of
Soft
Drink
Dispensing
Machines,
then
participating
in
a
Hospitality
and
Tourism,
or
Restaurant
Blog
website
would
be
a
great
investment
of
time.
With
the
advanced
state
of
Blogging
in
our
world
today
–
it
is
more
than
likely
that
there
are
online
communities
that
support
your
local
business
market,
and
provide
a
place
for
you
to
communicate
with
your
target
geographic
market
through
Blogging.
#2
Describe
Who
You
Are
–
Every
Time
Readers
will
discover
your
Blog
from
an
unlimited
number
of
sources
on
the
internet.
Because
of
this,
they
may
arrive
with
little
to
no
information
about
who
you
are
and
what
you
do.
In
order
to
make
sure
that
each
and
every
reader
can
understand
who
is
writing
the
article,
it
is
extremely
important
to
include
a
small
paragraph
at
the
bottom
of
each
Blog
with
a
small
company
description
and
your
contact
information.
One
format
than
can
be
used
is
the
following:
ABC,
Inc.
is
a
company
that
provides
XYZ
to
[Businesses/Consumers]
who
are
looking
for
the
highest
quality
XYZ
in
the
[Your
Location]
area.
We
enjoy
helping
our
clients
find
exactly
the
right
solution,
and
would
enjoy
hearing
from
you
today!
[Include
Contact
Information]
of 00
Keys to Powerful Corporate Blogging
An introduction to the topic of Business Blogging with information for the beginner and several tips for even the experienced Blogger. This guide teaches you where to Blog, how ...
(More)
517 Reads
Info and Rating
| Category: | |
| Rating: | |
| Upload Date: | 05/20/2009 |
| Copyright: | Attribution Non-commercial |
| Tags: |
Leave a Comment