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Keys to Powerful Corporate Blogging

Keys to Powerful Corporate Blogging

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Published by jwburns
An introduction to the topic of Business Blogging with information for the beginner and several tips for even the experienced Blogger. This guide teaches you where to Blog, how to Blog, and what the best Search Engine Optimization tips are for Corporate Blogging.
An introduction to the topic of Business Blogging with information for the beginner and several tips for even the experienced Blogger. This guide teaches you where to Blog, how to Blog, and what the best Search Engine Optimization tips are for Corporate Blogging.

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Published by: jwburns on May 20, 2009
Copyright:Attribution Non-commercial

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02/03/2013

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Keys
 
to
 
Powerful
 
Business
 
Blogging
 
Writing
 
Blogs
 
for
 
Maximum
 
Web
 
Exposure
 
Justin
 
Burns
 
>>
 
360WebExpeditions.com
 
All
 
Content
 
©2009
 
Justin
 
Burns
 
/
 
360WebExpeditions.com
 
Page
 
1
 
Intro
 
This
 
brief 
 
guide
 
will
 
introduce
 
you
 
to
 
the
 
concepts
 
of 
 
strategically
 
oriented
 
Business
 
Blogging,
 
aimed
 
at
 
assisting
 
your
 
content,
 
business,
 
product,
 
etc.
 
in
 
gaining
 
popularity
 
on
 
the
 
internet.
 
Basic
 
Blogging
 
Blogging
 
(originating
 
from
 
the
 
conjunction
 
“Web
 
Log”)
 
is
 
a
 
powerful
 
tool
 
to
 
communicate
 
information
 
across
 
the
 
internet.
 
A
 
basic
 
Blog
 
consists
 
of 
 
articles
 
written
 
by
 
an
 
individual,
 
company,
 
 journalist,
 
or
 
by
 
a
 
Blogging
 
Professional
 
who
 
may
 
be
 
hired
 
to
 
write
 
for
 
any
 
of 
 
the
 
aforementioned
 
parties.
 
Blogging
 
Professionals
 
who
 
write
 
anonymously
 
for
 
someone
 
else
 
are
 
sometimes
 
referred
 
to
 
as
 
“Ghost
 
Writers”.
 
Blogging
 
in
 
a
 
personal
 
context
 
is
 
often
 
similar
 
to
 
 journaling,
 
and
 
is
 
casual
 
and
 
open
 
in
 
style.
 
In
 
a
 
business
 
context
 
though,
 
it
 
may
 
or
 
may
 
not
 
be
 
appropriate
 
to
 
remove
 
all
 
barriers
 
in
 
communication.
 
Once
 
a
 
piece
 
of 
 
communication
 
is
 
released
 
on
 
the
 
internet,
 
in
 
all
 
reality
 
it
 
may
 
never
 
be
 
taken
 
back.
 
Therefore,
 
having
 
a
 
well
 
developed
 
strategy
 
is
 
essential
 
to
 
avoid
 
costly
 
mishaps
 
for
 
your
 
business.
 
Think
 
of 
 
Business
 
Blogging
 
this
 
way
 
 –
 
if 
 
you
 
were
 
communicating
 
to
 
someone
 
who
 
had
 
walked
 
into
 
your
 
office
 
and
 
asked
 
for
 
you
 
to
 
give
 
them
 
an
 
explanation
 
about
 
what
 
your
 
company
 
does,
 
what
 
products
 
or
 
services
 
you
 
provide,
 
and
 
why
 
they
 
should
 
do
 
business
 
with
 
you…
 
what
 
would
 
you
 
say?
 
Most
 
likely,
 
you
 
would
 
want
 
to
 
be
 
well
 
spoken,
 
on
 
task,
 
and
 
provide
 
valuable
 
information
 
to
 
that
 
person.
 
Several
 
things
 
to
 
do
 
not 
 
want
 
to
 
do
 
in
 
Business
 
Blogging
 
is
 
to
 
directly
 
criticize
 
the
 
competition,
 
come
 
across
 
as
 
rude
 
or
 
vulgar,
 
or
 
to
 
say
 
something
 
you
 
would
 
regret
 
at
 
a
 
later
 
date.
 
Business
 
Blogging
 
is
 
an
 
essential
 
part
 
of 
 
your
 
marketing
 
in
 
today’s
 
world.
 
Because
 
of 
 
the
 
extremely
 
low
 
cost
 
of 
 
Business
 
Blogging,
 
it
 
should
 
be
 
taken
 
into
 
consideration
 
by
 
every 
 
business
 
that 
 
wants
 
to
 
be
 
successful.
 
Strategic
 
Business
 
Blogging
 
Some
 
businesses
 
have
 
entered
 
in
 
to
 
the
 
process
 
of 
 
communicating
 
to
 
their
 
potential
 
constituent
 
base
 
via
 
Blogging,
 
and
 
have
 
become
 
frustrated
 
with
 
the
 
process
 
either
 
because
 
of 
 
the
 
time
 
it
 
takes
 
or
 
because
 
they
 
do
 
not
 
see
 
or
 
understand
 
the
 
results
 
that
 
Blogging
 
is
 
having
 
on
 
their
 
business.
 
Rest
 
assured
 
that
 
Blogging
 
always
 
has
 
an
 
effect
 
on
 
your
 
business,
 
and
 
when
 
strategically
 
applied,
 
it
 
can
 
be
 
developed
 
in
 
such
 
a
 
way
 
as
 
to
 
have
 
a
 
positive
 
effect
 
on
 
your
 
overall
 
performance.
 
Strategic
 
Business
 
Blogging
 
accomplishes
 
the
 
following
 
when
 
done
 
properly:
 
 
It
 
forces
 
you
 
to
 
define
 
and
 
refine
 
your
 
message
 
to
 
the
 
world
 
 
It
 
places
 
the
 
writer
 
in
 
a
 
good
 
practice
 
of 
 
communication
 
about
 
the
 
business,
 
product,
 
or
 
service
 
 
It
 
generates
 
content
 
that
 
can
 
be
 
reused
 
in
 
additional
 
contexts
 
 
It
 
creates
 
an
 
ongoing
 
stream
 
of 
 
information
 
for
 
your
 
constituent
 
base
 
 
Keys
 
to
 
Powerful
 
Business
 
Blogging
 
Writing
 
Blogs
 
for
 
Maximum
 
Web
 
Exposure
 
Justin
 
Burns
 
>>
 
360WebExpeditions.com
 
All
 
Content
 
©2009
 
Justin
 
Burns
 
/
 
360WebExpeditions.com
 
Page
 
2
 
 
It
 
boosts
 
your
 
exposure
 
on
 
the
 
internet
 
 
It
 
challenges
 
the
 
competition
 
 
It
 
attracts
 
more
 
customers
 
 
It
 
automates
 
your
 
sales
 
process
 
 
It
 
fits
 
any
 
budget
 
 
It
 
is
 
not
 
dependant
 
on
 
equipment,
 
location,
 
or
 
special
 
skill
 
set
 
to
 
produce
 
marketing
 
content
 
Keys
 
to
 
Success
 
There
 
are
 
many
 
keys
 
to
 
successful
 
Business
 
Blogging,
 
but
 
several
 
are
 
worth
 
mentioning
 
for
 
their
 
simplicity.
 
Each
 
of 
 
the
 
following
 
tactics
 
will
 
produce
 
better
 
results
 
through
 
web
 
exposure
 
for
 
your
 
business.
 
Oddly
 
though,
 
many
 
Business
 
Bloggers
 
fail
 
to
 
understand
 
these
 
simple
 
techniques,
 
and
 
thereby
 
loose
 
the
 
power
 
that
 
blogging
 
can
 
bring
 
to
 
their
 
company.
 
#1
 
Know
 
Where
 
To
 
Go
 
If 
 
you
 
wanted
 
to
 
communicate
 
you
 
a
 
quality
 
group
 
of 
 
people
 
about
 
your
 
business,
 
you
 
wouldn’t
 
be
 
likely
 
to
 
spend
 
time
 
shouting
 
in
 
the
 
middle
 
of 
 
the
 
desert.
 
The
 
same
 
is
 
true
 
with
 
blogging
 
 –
 
go
 
where
 
the
 
people
 
are
 
that
 
you
 
want
 
to
 
be
 
your
 
current
 
and
 
future
 
customers.
 
If 
 
you
 
are
 
a
 
Business
to
Consumer
 
based
 
organization,
 
then
 
you
 
should
 
be
 
Blogging
 
where
 
your
 
customers
 
will
 
potentially
 
read
 
the
 
articles
 
you
 
post.
 
For
 
example,
 
if 
 
your
 
business
 
made
 
a
 
special
 
calendar
 
booklet
 
for
 
busy
 
stay
at
home
 
moms,
 
the
 
best
 
place
 
to
 
blog
 
would
 
be
 
on
 
a
 
website
 
(or
 
dedicated
 
blog)
 
that
 
is
 
aimed
 
a
 
moms,
 
allows
 
moms
 
to
 
communicate
 
with
 
one
 
another,
 
and
 
allows
 
for
 
the
 
potential
 
of 
 
businesses
 
who
 
may
 
have
 
a
 
helpful
 
product
 
to
 
share
 
that
 
product
 
with
 
that
 
online
 
community.
 
For
 
a
 
Business
to
Business
 
based
 
organization,
 
then
 
the
 
best
 
places
 
to
 
Blog
 
are
 
professional
 
association
 
websites
 
and
 
online
 
communities
 
that
 
cater
 
to
 
the
 
specific
 
industries
 
and
 
professions.
 
If 
 
you
 
were
 
a
 
supplier
 
of 
 
Soft
 
Drink
 
Dispensing
 
Machines,
 
then
 
participating
 
in
 
a
 
Hospitality
 
and
 
Tourism,
 
or
 
Restaurant
 
Blog
 
website
 
would
 
be
 
a
 
great
 
investment
 
of 
 
time.
 
With
 
the
 
advanced
 
state
 
of 
 
Blogging
 
in
 
our
 
world
 
today
 
 –
 
it
 
is
 
more
 
than
 
likely
 
that
 
there
 
are
 
online
 
communities
 
that
 
support
 
your
 
local
 
business
 
market,
 
and
 
provide
 
a
 
place
 
for
 
you
 
to
 
communicate
 
with
 
your
 
target
 
geographic
 
market
 
through
 
Blogging.
 
#2
 
Describe
 
Who
 
You
 
Are
 
 –
 
Every
 
Time
 
Readers
 
will
 
discover
 
your
 
Blog
 
from
 
an
 
unlimited
 
number
 
of 
 
sources
 
on
 
the
 
internet.
 
Because
 
of 
 
this,
 
they
 
may
 
arrive
 
with
 
little
 
to
 
no
 
information
 
about
 
who
 
you
 
are
 
and
 
what
 
you
 
do.
 
In
 
order
 
to
 
make
 
sure
 
that
 
each
 
and
 
every
 
reader
 
can
 
understand
 
who
 
is
 
writing
 
the
 
article,
 
it
 
is
 
extremely
 
important
 
to
 
include
 
a
 
small
 
paragraph
 
at
 
the
 
bottom
 
of 
 
each
 
Blog
 
with
 
a
 
small
 
company
 
description
 
and
 
your
 
contact
 
information.
 
One
 
format
 
than
 
can
 
be
 
used
 
is
 
the
 
following:
 
 ABC,
 
Inc.
 
is
 
a
 
company 
 
that 
 
 provides
 
 XYZ 
 
to
 
[Businesses/Consumers]
 
who
 
are
 
looking
 
 for 
 
the
 
highest 
 
quality 
 
 XYZ 
 
in
 
the
 
[Your 
 
Location]
 
area.
 
We
 
enjoy 
 
helping
 
our 
 
clients
 
 find 
 
exactly 
 
the
 
right 
 
solution,
 
and 
 
would 
 
enjoy 
 
hearing
 
 from
 
you
 
today!
 
[Include
 
Contact 
 
Information]
 

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