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Research Report of the Fast Food Industry in China, 2009

Research Report of the Fast Food Industry in China, 2009

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Published by Eileen
www.shcri.com--- Development Environments of the Fast Food Industry in China
- Development Situation of the Western Style Fast Food Industry in China
- Development Situation of Chinese Style Fast Food Industry in China
- Major Enterprise and Their Operations of the Fast Food Industry in China
- Competition Situation and Marketing Strategies of the Fast Food Industry in China
Influences of International Financial Crisis on the Fast Food Industry in China
- Prediction the Development Trends of the Fast Food Industry in China
- Investment Opportunities of the Fast Food Industry in China
www.shcri.com--- Development Environments of the Fast Food Industry in China
- Development Situation of the Western Style Fast Food Industry in China
- Development Situation of Chinese Style Fast Food Industry in China
- Major Enterprise and Their Operations of the Fast Food Industry in China
- Competition Situation and Marketing Strategies of the Fast Food Industry in China
Influences of International Financial Crisis on the Fast Food Industry in China
- Prediction the Development Trends of the Fast Food Industry in China
- Investment Opportunities of the Fast Food Industry in China

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Published by: Eileen on May 20, 2009
Copyright:Attribution Non-commercial

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03/26/2013

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CHINA RESEARCH AND INTELLIGENCE
Research Report of theFast Food Industry inChina, 2009
www.shcri.com
 
TEL: 86-21-5842-6733
EMAIL: report@shcri.com
 
Research Report of the Fast Food Industry in China, 2009www.shcri.com2
Description
The fast food market in China can be divided into the western style and Chinese style according tothe specific characteristics. At present, the major western style fast food brands are KFC,Mcdonald's and Dicos. Chinese style fast food mainly concludes Lihua fast food, Kungfu, Malannoodle, Yonghe King and Daniang dumplings etc. KFC has had more than 2 thousand stores inChina and Mcdonald's stores in China are over 1 thousand, but the scale of Chinese style fast foodis all very small.The fast food industry in China started late and only had about 20 years of history. In 1987, KFCopened its first fast food store in Beijing, opening the fast food preclude in China. During the1980s and 1990s, other western style fast food entered Chinese market in succession with purposeof attracting the consumers to try the new taste food. As a result, marked achievements had beenattained than the expected. In recent decades of years, with the speed-up of social life, the fastfood industry has keeping growth at the annual rate of 10 to 15percent. In 2008, the general scaleof the fast food industry in China had exceeded 30 billion USD. There is huge potential in the fastfood industry in China; meanwhile, there are also investment and concept errors.The incomes per capita are not very high in China and the development of the fast food industry isretrained from the consumption level and consumption power. Besides, the economic developmentin various regions is serious disparate, the economy developing faster in the coastal areas than theinlands and the central and western areas; faster in the large cities than the medium and smallcities. Even though in the same city, the characteristics of the different consumption levels and theunbalanced development are also prominent. In Chinese market, the average price of a fast foodvaries from 0.5 USD to 3 USD. The fast food industry in China is imperfect in marketenvironment, inadequate in laws and regulations, imperfect in the distribution systems,non-standard in the consumption environment and numerous in the food safety problems.Therefore, the investors should take the policies, places, the consumers’ incomes and culturalelements into consideration when investing the fast food industry in China.The urbanization is speeding up in China. Large quantities of rural populations flow into the cities,intensifying the consumption power of the original urban populations. Due to the numerouspopulations and the continuous fast growth of Chinese economy, China has gradually become thelargest catering market in the world under the cultural background of hunger breedsdiscontentment.All the time, KFC and Mcdonald's, two largest western style fast food giants, have left Chinesefast food enterprises far behind, but what cannot be ignored is that Chinese style fast food stilloccupies near 80% market shares. Among Chinese style fast food, according to the incompletestatistics, at least over 60% fast food is the rice. There are numerous Chinese style fast foodenterprises, but the single enterprise is weak in strengths. Besides, the financial crisis has alsoaffected the catering market in China, especially cut down the expenditures in the high-endbusiness banquet. As far as the fast food is concerned, the opportunities exceed the crisis. With theextension of the financial crisis, the consumers and operation situation of the catering market allchange quietly. According to the market researches in Shanghai and Beijing etc, many enterprises

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