Chap-1 The Concept Of Communication
is the process to impart information from a sender to a receiver with theuse of a medium. Communication requires that all parties have an area of communicativecommonality. There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language,paralanguage, touch, eye contact, or the use of writing. Communication is defined as aprocess by which we assign and convey meaning in an attempt to create sharedunderstanding. This process requires a vast repertoire of skills in intrapersonal andinterpersonal processing, listening, observing, speaking, questioning, analyzing, andevaluating. Use of these processes is developmental and transfers to all areas of life:home, school, community, work, and beyond. It is through communication thatcollaboration and cooperation occur.
is simply a method of sending a message from one person or group of persons to another. It is of vital importance to a business because it involves all thepersons and organizations connected with the business - employees, customers,shareholders, suppliers, creditors, debtors - and a whole range of people outside - journalists, television reporters, tax authorities, local government and nationalgovernment officials, the European Union and, indeed, any person or organizationthroughout the world with which the business has any contact.Good communication will ensure that all these persons and organizations understand themessage sent. They will also be more likely to respond favourably to the message if itappears to be reasonable and fair to both the receiver and the business.Bad communication will have exactly the opposite effect. People will be confused by themessage and less likely to do what the business wants.That is why good communication is so essential. It is not only
you say (or write),but
you say it that is important. Your message should be easy to understand and takeaccount of the receivers' own attitudes and feelings.Communication is the articulation of sending a message through different media,
whetherit is verbal or nonverbal, so long as a being transmits a thought provoking idea, gesture,action, etc. Communication is a learned skill. Most people are born with the physicalability to talk, but we must learn to speak well and communicate effectively. Speaking,listening, and our ability to understand verbal and nonverbal meanings are skills wedevelop in various ways. We learn basic communication skills by observing other peopleand modeling our behaviors based on what we see. We also are taught somecommunication skills directly through education, and by practicing those skills andhaving them evaluated.Communication as an academic discipline relates to all the ways we communicate, so itembraces a large body of study and knowledge. The communication discipline includes