Magnetic Sponsoring: Mike Dillard's New Answer to An Old Problem

Network marketing used to be full of clichs and old-fashioned doctrines. Butwith the introduction of technology,viable concepts are sprouting likemushrooms. One of the best so far isMike Dillard's radical concepts.

Old Plot - With A Twist

Mike Dillard, in his book "Magnetic Sponsoring", gives the old story a new twist. Hefocuses the attention of the prospective marketer on other sources to build their market,and offers systems that are "duplicatable." The networker, however, has to bear in mindthat while systems are always "duplicatable", the human factor is always an unknown -that is to say, what can work for one may not work for another.

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Mike Dillard's attraction marketing professes that the key is to search for the perfectstrategy to build a "fresh" market. To be able to lure a fresh market, you have to be skilledin the art of self-presentation. Thus, your charms and a winsome smile could launch athousand ships. He also advises the usage of new marketing tools offered by the Internet.

Business is Business

With all the bad vibes coming from the way MLM business has been made out to be, ithas the not-so-enviable expectation of being an infallible get-rich-quick scheme.Realistically, you can earn money from MLM, honestly and honorably, and you can do itfast, but you can't do it without hard work, and you can't do it through someone else'sefforts. The only one who can guarantee your success is you, and the only success youshould guarantee is your own.What is there left for you to do as a recruiter? Other than trainand support your downline, all that is left for you to do is besuccessful at YOUR OWN enterprise. Attract them and be amodel for them to follow, and yet follow at their own pace andin their own way.