May 2009

Do you ever wonder … ?

… what would be the new position of myad if I bid $3 instead?… if I increase my Max CPC bid from $2 to$3, how many more clicks can I expect toget?

Google Confidential and Proprietary

… how much would the clicks costs?… how can I bid more effectively?

Bid Simulator: What are the advantages?

Adds transparency into Google’s auction process and enablesinformed bidding decisions

Estimates the click, cost, impression, and average position data that yourads would have received in the last seven days had you set differentkeyword Max CPC bids. Enables you to compare the performance ofdifferent bids and select the one that works best for you.

Simlifies biddin rocess

Google Confidential and Proprietary

Reduces the amount of time spent doing trial and error experimenting withvarious keyword Max CPC bids.

Enables calculation of incremental cost per click (ICC)

Enables you to take incremental cost per click into account bycommunicating click cost information at different bid levels. More on whatICC is and why it matters later.