21.04.CareFeedingOfNetwork

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by Bob Allard and Richard Baneld

The Care& Feeding

of

Your

Network

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A maniesto that will make you popular, happy, wealthyand the lie o the party. Or at least will help you get what you need without begging.

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Network: (n) a group o people that are all well-known by a personNetwork: (v) helping people that you know get what they need and want, so that they will eel compelled to reciprocate.

A network is a living organism. It needs to be fed, and will not be healthy if its diet is mostly junk food. Business cards from a conference, lists of alumni from your college, and peoplethat you meet on any number of social networking sites are the junk food of networking. It isvery hard to grow a healthy, vibrant network if you feed it these.So, what do you do? How do you feed your network so that it is healthy, vibrant and happy?How do you get 100, 200, 500 people thinking about how they can help YOU with your proj-ect, your passion, your school, your business?You feed your network CONNECTIONS. Introductions that are thoughtful, creative and veryuseful will make your network a powerful extension of you, and will create enormous lever-age for everything.

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Be Authentic

You can’t ake caring. You actually have to care.(Sociopaths need not apply.)

This may seem simplistic, or even insulting, but I am very serious, and it really makes a dif-ference. Only sociopaths can fake sincerity well, so unless you are a sociopath, you will not

be a good networker unless you gure out that it matters to actually care about the success

of the people that you meet, and the people in your network.

Reap what you sow

The Golden Rule, yadda, yadda.

OK, so we’ve all been to some version of Sunday School, or seen an example of it on TV. The

idea is so screamingly obvious that I hate to even bring it up. But here goes: people will help

you if you’ve helped them rst.

Not all of them, not right away, not on your timeline, not exactly when you think you need

it, but it WILL happen. EVERY successful person will admit in a quiet moment at the end of their illustrious career that they never would have made it if it hadn’t been for the small eort

of a few people who helped them along the way. Uncle Jim set up an interview with his col-lege roommate who needed an accountant. Joe, your neighbor, had a cousin on the selectioncommittee of the school, and he put in a good word. Etc.It all begins with YOU. Say “UNCLE!”

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