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Troy Angrignon with Nick Kellet,Gary Ralston, Ean Jackson, & Matthew Fessenden
Web 2.0
Strategies and Lessons for Business Leaders
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IntroductionWhat is Web 2.0?
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4Is it REAL or it is all just HYPE?
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7Why is this happening now?
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Isn’t this just BUBBLE 2.0?
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How do you apply Web 2.0 thinking to YOUR business?
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14Warning! Construction Ahead!
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19What do you do on MONDAY morning?
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21Acknowledgements
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22End Notes
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23
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Wt i Wb 2.0? Wy I c? Wt I bt it?
Introduction As you read this, industries are being disrupted.
Yours May Be Next.
You need to understand what is happening so that you can lead yourorganization successully in these times o turbulence.
The classied advertising industry is collapsing; the public relations industry is undergoing aradical make-over; the newspaper and media landscape is being turned upside down by thesocial media movement; the hundred year old telephone business is facing its largest threatever…and losing; the global auctions industry has already been up-ended.
ThIs Is jusT for sTarTers.
The purpose of this manifesto is to introduce you to Web 2.0 principles and concepts so thatyou may help your organization formulate a Web 2.0 strategy to address this next “sea change”.
“ We believe the rst ten years o commercialInternet were a warmup act or what is aboutto happen.”
Morgan Stanley/Mary MeekerOctober 25
“…we must act quicklyand decisively… The nextsea change is upon us.”
Bill GatesOctober 25
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| Upload Date: | 05/21/2009 |
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