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Sustainable Meeting Guide 1Running Header: SUSTAINABLE MEETING GUIDESustainability in Today’s WorldSandra HallCalifornia State University, ChicoBeverly Oviedo
 
Sustainable Meeting Guide 2
Overview
Green Meetings and Events are ways to conduct your activity within an environment thathas the least harmful impact possible. They incorporate the idea of sustainability and keepingthe world healthy for future generations. During this class we will learn about CSR and blendedvalues so that we can become successful Green people. We will learn about how previousgenerations ideas changed over time and how we can look today at the business' ideas and makeit green to reflect the need of our environment. Change will be a focus and how we can helpcreate this change of sustainability and expand it in today's world. We will focus on many aspectsthat are based on the Convention Industry Council Green Task Force guidelines for:
Destination Selection,
Accommodations,
Meeting and Venue Selection,
Transportation,
Food and Beverage Selection,
Exhibition Production,
Communications and Marketing,
On-Site office procedures
Sustainability within Corporations
Sustainability is
an active method that allows all people to recognize their abilities and to advance their quality of life in ways that concurrently look after and improve the earth’s life support structures
. Currently many organizations are going through a transition to sustainabledevelopment. That’s
when what you are trying to accomplish meets the needs of the present without compromising the ability of future generations
. This idea is important to have embeddedinto the core culture of the said organization. When sustainable development is brought into thecorporate light, whether it is a small town organization or global one, it’s important thatCorporate Social Responsibility (CSR) is considered. CSR is
the voluntary dedication to take principled action in corporate citizenship; to respect conscientiousness toward natural capital,business capital and human capital.
In other words a personable and environmental aim of thecompany that is gainful to the organization.When examining if a business encompasses the ideas in CSR you must look to the coreculture and examine them in regards to the 5 P’s: purpose, philosophy, priorities, practices(internal and external) and projections. The purpose is
the main reason as to why theorganization was created in the first place.
It’s important to understand why they are here so youcan organize the avenues for incorporating CSR. Then the philosophy
is the supreme value that identifies the nature and persona of the organization.
Different priorities are then formed fromthe first 2 P’s. The priorities
are different values that strategically direct how both the philosophyand purpose of the organization are put into practice
. When the priorities are put into practicethere are two areas to look for CSR, in the internal practices and in the external practices.Internal practices encompass a variety of things including: internal communication andtechnology, performance management, training and development, selection and relation toemployees and employee recruitment. With these in mind an organization should have in mindthe idea of a green team; employees within an organization that are familiar with the practices of 
 
Sustainable Meeting Guide 3the company. Like in any organization it is important to address their concerns and hear their ideas so that the company can create a sense of empowerment and a feeling of ownership in thecompany. The external practices of a corporation are just as important as the internal ones. Theyinclude the procedures and services offered the customers, subcontractors, suppliers, vendors and partners. Within the CSR model it’s vital to see that the corporation has partnered withlikeminded businesses that practice with similar priorities in mind. Last but not least one of themost important parts of having a successful organization with CSR in mind would be the projections or 
reflection of the group to the public
. The projections of a group are the name, logo,corporation symbols, and location of the headquarters or events, the appearance of offices, theemployee dress, marketing, public relations, community activities or any other representations of the organization.(Corporate Social Responsibility, 2009)
Sierra Nevada Brewery Case Study
Purpose: To brew beer in a way that does minimal hurt to the environment but holds a great taste.Philosophy: they desire to stay a family owned and oriented business while having the minimalimpact on the environment.Priorities: their customers, their staff, the environment.Practices: 
 Internal 
: they are creating their own solar energy, have a great recycling program andwork to conserve water and energy. They also have a heat and CO2 recovery program 
 External 
: while they currently do not require their partner businesses to beenvironmental, they want to in the future. They said that they wanted to become entirelysustainable before they forced their partners to do the same.Projections: People see the brewery as really good beer that comes with a good family backing it.The brewery is good at publicity and getting out things about their sustainable practices as wellas projecting a good face.***The brewery is an avid advocate of creating a sustainable future and probably would notwant anyone that did not follow their values of recycling to be within their staff.
Simple steps to managing your green meetings and events- overview
Green meetings and events are planned to reduce the impact on the environmentas well as improve the financial outcomes. They have a positive effect on thesurrounding community and support a worthy cause. There are several reasons asto why going "green" would be beneficial to a business. To start will, there are greateconomic benefits through saving the environment such as saving money onenergy, water and disposable silverware. Additionally a business could gain acompetitive edge. Those who are sustainable are more attractive and demonstrate
 
"Mahatma Gandhi has said,'Earth provides enough to satisfyevery man's need, but not everyman's greed'"(Chen, 2007).
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