Identifying and Applying De Facto Standards in Mobile Web Design Using the Apple iPhone
In this study, I sought to identify de facto standards in mobile web design and to observe their application to optimized websites specifically for the Apple iPhone and iPod Touch. In the first stage of the…
In this study, I sought to identify de facto standards in mobile web design and to observe their application to optimized websites specifically for the Apple iPhone and iPod Touch. In the first stage of the study, I analyzed 30 mobile websites to determine if any de facto standards existed. Two de facto standards (present on 80% or more of sites) and 15 conventions (present on 50% or more of sites) were identified in this analysis. In the second stage of the study, ten participants were asked to fill out a questionnaire and to complete a task usability test on 11 websites. Half of the sites were non-optimized and half were optimized for mobile web use and were selected because they incorporated the greatest number of identified standards and conventions. User performance on the optimized mobile websites was enhanced by as much as 550% compared to performance on the non-optimized sites. Furthermore, user ratings of usability were strongly correlated with their actual performance of specified tasks. Based on these findings, it was concluded that optimization of websites for mobile web use can greatly enhance usability and reduce frustration from users, allowing organizations to better reach the growing mobile audience.
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