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Table Of Contents

Statement of the Problem
Definition of Terms
Limitations of the Study
Significance of the Study
Psychological Design
De facto Standards and Web Usability
Mobile Web
Digital Media and Device Technologies
Apple iPhone and Its Users
Prior Research
Breakdown of elements on the average desktop website
Overview of Research Design
Sampling Strategies
Development of Data Collection Instruments
Procedure
Validity and Reliability of Measurements
Mobile Website Analysis
Average location of account management in analyzed websites
Average location of search bar in analyzed websites
Average image amount and size dimensions in analyzed websites
Occurrence of particular fonts in analyzed websites
Occurrence of font size formats in analyzed websites
Average location of global navigation in analyzed websites
Average location of brand identity in analyzed websites
User Expectation and Task Usability
Discussion of Findings
List of de facto standards and conventions found in website analysis
Implications of the Study
Suggestions for Further Research
Final Words
REFERENCES
BIOGRAPHICAL INFORMATION
P. 1
Identifying and Applying De Facto Standards in Mobile Web Design Using the Apple iPhone

Identifying and Applying De Facto Standards in Mobile Web Design Using the Apple iPhone

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Published by jmr82684
In this study, I sought to identify de facto standards in mobile web design and to observe their application to optimized websites specifically for the Apple iPhone and iPod Touch. In the first stage of the study, I analyzed 30 mobile websites to determine if any de facto standards existed. Two de facto standards (present on 80% or more of sites) and 15 conventions (present on 50% or more of sites) were identified in this analysis. In the second stage of the study, ten participants were asked to fill out a questionnaire and to complete a task usability test on 11 websites. Half of the sites were non-optimized and half were optimized for mobile web use and were selected because they incorporated the greatest number of identified standards and conventions. User performance on the optimized mobile websites was enhanced by as much as 550% compared to performance on the non-optimized sites. Furthermore, user ratings of usability were strongly correlated with their actual performance of specified tasks. Based on these findings, it was concluded that optimization of websites for mobile web use can greatly enhance usability and reduce frustration from users, allowing organizations to better reach the growing mobile audience.
In this study, I sought to identify de facto standards in mobile web design and to observe their application to optimized websites specifically for the Apple iPhone and iPod Touch. In the first stage of the study, I analyzed 30 mobile websites to determine if any de facto standards existed. Two de facto standards (present on 80% or more of sites) and 15 conventions (present on 50% or more of sites) were identified in this analysis. In the second stage of the study, ten participants were asked to fill out a questionnaire and to complete a task usability test on 11 websites. Half of the sites were non-optimized and half were optimized for mobile web use and were selected because they incorporated the greatest number of identified standards and conventions. User performance on the optimized mobile websites was enhanced by as much as 550% compared to performance on the non-optimized sites. Furthermore, user ratings of usability were strongly correlated with their actual performance of specified tasks. Based on these findings, it was concluded that optimization of websites for mobile web use can greatly enhance usability and reduce frustration from users, allowing organizations to better reach the growing mobile audience.

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Published by: jmr82684 on May 21, 2009
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10/18/2011

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