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Sungmoon Cho

MBA Candidate, Class of 2009 at UCLA Anderson School of Managementsungmoon.cho@gmail.com

Summary

Sungmoon Cho is currently pursuing MBA degree from UCLA Anderson School of Management, asclass of 2009. While he was in college, he joined a startup company, Gamevil, as a founding memberwith his classmates. He worked as a manager of mobile team, and then a general manager ofdevelopment department. His primary responsibilities included writing software codes, managingproducts, launching new projects, and communicating with people internally and externally. Duringthe seven years, the Gamevil’s staff grew from 10 to 150, and revenue grew from 1 million to 20million dollars.During Summer of 2008, he worked at Sun Microsystems as product management intern, where hedrove the application development team with the use case document, performed competitiveanalysis, and participated in performance improvement task force.Outside of work and study, he enjoys exchanging ideas with friends, swimming, and traveling abroad.He is fluent in Korean and English, and has working knowledge of Chinese, Japanese and German.He received B.S. in Electrical Engineering from Seoul National University, South Korea.

Specialties

Computer science, project management, analytical marketing, product management

Experience

MBA Intern at Sun Microsystems

July 2008 - Present(11 months)Work with JavaFX team. Some responsibilities include:- drafting the technical marketing story, through aligning demos,creating new ideas for demos- meetings with partners to gather requirements for JavaFX Mobile(content partners)- creating mobile requirements for product teams- requirements for app framework

1 recommendation available upon request

General Manager, Global Game Development Department at Gamevil

January 2005 - May 2007(2 years 5 months)• Led a team of 15 in the development and launch of several award-winning games for US carriersin collaboration with Los Angeles office, games including:

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• Skipping Stone (Earned $1 million in US and Europe, nominated as best cell phone game of2005–Chicago Tribune)• NOM (Nominated as the E3 2005 Best Mobile Game)• Traffic Police (Launched on 3 major carriers in US and earned $700,000)• Researched and analyzed market opportunities in U.S, China, and Japan.• Managed key strategic relationships and collaborated with game publishers such as DigitalBridges, Inc. in London, Walt Disney in Los Angeles and Hands-On Mobile in San Diego, thuspublished 4 game titles in the U.S.• Designed and implemented GLOBE (Gamevil’s Localization Build-up Environment) system whichreduced the cost of localization by 10%.• Invented code review system, which helped refine programming code before localization andenhance product quality, reducing overall project span by 15%.

1 recommendation available upon request

Department Manager, Game Development Department at Gamevil

January 2004 - December 2005(2 years)• Managed a team of 40 developers and led 4 R&D projects targeted to efficiency and technologyimprovement, thus reducing average project development cost by 10%.• Led a creative cross-functional team of 10 to develop and launch first-to-market GPS-basedmobile network game - Three Kingdoms. This innovative game earned $600,000, triggered 20game communities, and established our company as a mobile network game leader in Korea andUS.• Delivered presentations to industry experts at 3 mobile market & technology conferences andlectured to college professors on the topic of mobile technology.

Founding Member and Manager, Mobile Team at Gamevil

January 2000 - December 2003(4 years)• Led a team of 5 engineers to implement 5 network games and successfully launched an onlinegame site - Gamevil.com. The site was featured by 11 Korean presses, and attracted 20000 peoplein the first week.• Initiated a task force team for mobile game development, which grew from 5 to 50 and increasedmobile game revenue from $10,000 to $5,000,000.• Represented the company at world’s biggest game exhibitions - E3 (Los Angeles), ECTS(London), TGS (Tokyo) - and successfully secured $100,000 in contracts with European andAmerican publishers.

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