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Bab 1 perniagaan dan persekitaran

Bab 1 perniagaan dan persekitaran

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Published by ikinarif

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Published by: ikinarif on May 21, 2009
Copyright:Attribution Non-commercial

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08/04/2013

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BAB 1: PERNIAGAAN DAN PERSEKITARAN
1.1 Pengenalan Perniagaana) Definisi Perniagaanb) Objektif Perniagaan1.2 Kepentingan Perniagaan Kepada Pihak Berkepentingana) Memenuhi Keperluan Masyarakatb) Meningkatkan Peluang Pekerjaanc) Meningkatkan Pembangunan Ekonomi & Negarad) Memenuhi Kehendak Peluang Global1.3 Fungsi –Fungsi Perniagaana) Pengeluaranb) Pemasaranc) Kewangand) Sumber Manusia
 
1.4 Persekitaran PerniagaanPersekitaran Tugas
 
Pihak pengurusanPelaburan/PembiayaPekerjaPenggunaPembekalPesaing
d)Persekitaran Umum
Ekonomi TeknologiBudayaPolitik & Undang-UndangGlobal
 
OBJEKTIF
1.Memahami definisi dan objektif perniagaan2.Memahami kepentingan perniagaankepada pihak berkepentingan3.Memahami fungsi-fungsi perniagaan4.Memahami persekitaran tugas danumum

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