ADVERTISING CAN BEUSED TO BUILD UP ALONG TERM IMAGE FOR APRODUCT
The promotion mix within the marketing mix includes advertising, sales promotionand personal selling. Product promotion means making the product popular amongthe consumers and raising its sales through suitable measures the basic purpose isto widen the scope of marketing.sales promotion means the promotional activities other than personal salesmanship,advertising and publicity which stimulate consumer purchasing and dealer effectiveness through displays, exhibitions, demonstrations, free samples,discounts, premium etc. it is plus ingredient in marketing mix it act as bridge link in between advertising and personal salesmanship. It acts as a supporting facility toadvertising and personal selling.