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Lenovo Laptop Project

Lenovo Laptop Project

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Published by Sophia Ali

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Published by: Sophia Ali on May 21, 2009
Copyright:Attribution Non-commercial

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07/25/2010

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MOREPROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COM
THE PROMOTIONAL TOOLS
 
ADVERTISING
1. PERVASIVENESS:
Advertising permits the seller to repeat amessage many times. It also allows the buyer to compare messages of variouscompetitors. Large scale advertising says something positive about the seller size, power and success.
2. AMPLIFIED EXPRESSIVENESS:
Advertising providesopppournities for dramatizing the company and its products through the artful printsound color.
 
ADVERTISING CAN BEUSED TO BUILD UP ALONG TERM IMAGE FOR APRODUCT
PROMOTION
The promotion mix within the marketing mix includes advertising, sales promotionand personal selling. Product promotion means making the product popular amongthe consumers and raising its sales through suitable measures the basic purpose isto widen the scope of marketing.sales promotion means the promotional activities other than personal salesmanship,advertising and publicity which stimulate consumer purchasing and dealer effectiveness through displays, exhibitions, demonstrations, free samples,discounts, premium etc. it is plus ingredient in marketing mix it act as bridge link in between advertising and personal salesmanship. It acts as a supporting facility toadvertising and personal selling.

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