The principle investigators for this study were Karusa Kiragu (Horizons/PATH, Nairobi), Tobey Nelson(Horizons/ICRW, Washington DC), Ann McCauley (formerly with Horizons/ICRW, Washington DC),and Milka Juma (formerly with Horizons/Population Council, Nairobi). This report was prepared byKarusa Kiragu. Data collection was supervised by Richard Kibombo, an independent statistician consultantat Makerere University. Scott Geibel (Horizons/Population Council, Nairobi) was the data analyst for thestudy. Alison Lee (consultant, Washington DC) copy-edited the report, and Sherry Hutchinson(Horizons/Population Council, Washington DC) oversaw the layout.The research team would like to thank Straight Talk Foundation (STF) for their exceptional supportincluding Cathy Watson (STF Director), Anne Akia Fiedler (formerly STF Programme director), MedardMuhwezi (formerly Head, Monitoring and Evaluation Section, STF), and the entire Monitoring andEvaluation Section.Special appreciation is extended to the adolescents and parents who answered the questions in this study.The authors are grateful to the United States Agency for International Development (USAID-Uganda) andthe Department for International Development (DFID) for funding this evaluation.This publication was developed and produced by the Horizons and Straight Talk Foundation researchteams. This document was reviewed by members of the research team but it did not receive an externaltechnical review. The information, findings, and recommendations expressed herein do not necessarilyrepresent the views of Horizons/Population Council. This document is one of four background documents
to the final report, “The Straight Talk Campaign in Uganda: Impact of Mass Media Initiatives,” which can
be accessed at www.popcouncil.org/pdfs/horizons/UgandaStraightTalk.pdf.
udy and final report were made possible by the President’s Emergency Plan for AIDS Relief
and the generous support of the American people through the United States Agency for InternationalDevelopment (USAID) under the terms of Cooperative Agreement No. HRN-A-00-97-00012-00.The contents do not necessarily reflect the views of USAID or the United States Government.Published in September 2007.This study was also supported by a grant from the UK Department for International Development.This document may be reproduced in whole or in part without permission of the Straight Talk Foundation provided full source citation isgiven and the reproduction is not for commercial purposes.