By Brad Callen
Longterm Strategies ForGetting And KeepingA Top Search Engine Ranking...
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Table of Contents
Table of Contents.....................................................................................................................................................30 – Introduction ........................................................................................................................................................7
1 – The SEO Mindset .............................................................................................................................................
9What is SEO? ......................................................................................................................................................9What is NOT SEO? ..............................................................................................................................................9Understand How Search Engines Work ............................................................................................................ 10Customize Your SEO Strategy ...........................................................................................................................10Think Long Term .................................................................................................................................................11Think For Yourself ..............................................................................................................................................12Create A System ................................................................................................................................................12Prioritize Your Work ...........................................................................................................................................13Rankings Are NOT Everything! ..........................................................................................................................13Review ...............................................................................................................................................................14
2 – Understanding Search Engines ...................................................................................................................16
The Search Engine ‘Index’ .................................................................................................................................17The Search Engine Results Pages (SERPs) ..................................................................................................... 19What Google Wants ...........................................................................................................................................21Yahoo, MSN, etc. ...............................................................................................................................................23Google vs Yahoo vs MSN ..................................................................................................................................24Tracking Search Engine News ...........................................................................................................................26
3 – Search Engine Ranking Factors ..................................................................................................................27
Ask – The Forgotten Search Engine .................................................................................................................. 27Google Sandbox – Time-Based Quality Indicators ............................................................................................ 28Google PageRank – Still Important....................................................................................................................29On-Page Ranking Factors .................................................................................................................................29Site-based Ranking Factors...............................................................................................................................31Link-Based Ranking Factors ..............................................................................................................................33
4 – Your SEO Master Plan ...................................................................................................................................37
Part 1: Doing Research......................................................................................................................................37Part 2: Building / Optimizing Your Site ............................................................................................................... 38Part 3: Site Launch ............................................................................................................................................38Part 4: Long Term SEO ......................................................................................................................................38
5 – Setting Goals .................................................................................................................................................40
What Is Your Website’s Purpose? ......................................................................................................................40Who is your target audience? ............................................................................................................................41What Does Your Site Do? ..................................................................................................................................42
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