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Entry for Future Lions 2009
Anish V. Shah | VCU Brandcenter (formerly known as VCU Adcenter)www.anishvshah.com
 
2008 Sales Data (in units)
NPD Group's2008 U.S. console sales data
10.24m09.95m04.73m03.89m02.16m03.68m
NPD Group's 2008 U.S. console sales data has revealed thatNintendo sold over 
10 million Wiis
- more than double thanany of its competitor.Wii being the
leader brand
in the category, has to maintainits momentum. Hence, this campaign to demonstrate thepleasure of playing a Wii.
The big idea
is to bring the Wii experience outside of home,right in front of the people in public. And convey the message“You don’t just play Wii, you experience it”
New technologies like,
‣
Interactive / Digital billboards
‣
3D Holograms
‣
Motion censors
‣
Dynamic hyper tags
‣
 Accelerometer 
This campaign is based on two core insights:
‣
Wii is not just a game. It’s an enjoyable experience.
‣
People are more likely to take action (in this case makepurchase) when they see or experience.
Anish V. Shah | VCU Brandcenter | 804-426-4384 | avshah@vcu.edu |www.anishvshah.com
 
Interactive / Digital Billboard:
 A two-piece interactive billboard at Time Square, allows people toselect the video directly from their mobile, share their commentsthat appear below the video on real-time basis.
Connect your phone with the Wifi or Bluetooth, select ‘
View
’ to select thevideo (integrated from the videos onwebsite). Just a scroll & tap of finger willadd your video to the queue.Connect your phone with the Wifi or Bluetooth, select
‘Share
’ to share your comments on the video.For basic phones w/o any connectivity,call
‘Toll-Free’
number & press ‘1’ to ‘9’to view the video from the screen (1being top left video & being the bottomright video)
123456789
The connection also invitespeople to download a iPhone / Android app that displays all theexperience videos uploaded onthe Wii.com.
Cell phone number pad resembles thevideo layout on thedigital billboard.
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