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This week in 1977: Subaru to introduce all-terrain vehicle

This week in 1977: Subaru to introduce all-terrain vehicle

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Published by AutoweekUSA
Harvey Lamm, then-president, Subaru of America, confirmed that the Japanese automaker was planning to bring a multipurpose four-wheel-drive vehicle to the States with introductions penned for the fall of 1977.
Codenamed “RV” or “SCAT,” Lamm stated that the vehicle would be based on the Subaru 4WD wagon and would resemble a subcompact version of the Chevrolet El Camino and the Ford Ranchero.
The price was expected to be around $4,000 which was a little under the Subaru 4WD wagon’s price of $4,299.
The vehicle Lamm was referring to would ultimately become the Subaru BRAT (Bi-drive Recreational All-terrain Transporter), which was released for the 1978 model year.
Lamm hoped that this car along with the brand’s 4WD wagon would help to continue their success in the states due to Subaru’s offering of 4WD, rugged and capable cars.
Read the full article below and use the tools in the lower right-hand corner to view it in full screen.
Harvey Lamm, then-president, Subaru of America, confirmed that the Japanese automaker was planning to bring a multipurpose four-wheel-drive vehicle to the States with introductions penned for the fall of 1977.
Codenamed “RV” or “SCAT,” Lamm stated that the vehicle would be based on the Subaru 4WD wagon and would resemble a subcompact version of the Chevrolet El Camino and the Ford Ranchero.
The price was expected to be around $4,000 which was a little under the Subaru 4WD wagon’s price of $4,299.
The vehicle Lamm was referring to would ultimately become the Subaru BRAT (Bi-drive Recreational All-terrain Transporter), which was released for the 1978 model year.
Lamm hoped that this car along with the brand’s 4WD wagon would help to continue their success in the states due to Subaru’s offering of 4WD, rugged and capable cars.
Read the full article below and use the tools in the lower right-hand corner to view it in full screen.

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Published by: AutoweekUSA on Jul 30, 2013
Copyright:Attribution Non-commercial

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08/02/2013

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