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Case Study Instructions Updated

Case Study Instructions Updated

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Published by denisablue

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Published by: denisablue on Jul 30, 2013
Copyright:Attribution Non-commercial


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Case study on Facebook- Eg Why is Facebook theleader of social media?
100 percent original work is required!!!
Deadline by 31 March 2013(3pm, Hong Kong time Gmt+8)
Max 3300 words per questions (exclude references andappendix)
Harvard referencing must be applied.
Final product submitted in MS words
Module Title:
Quantitative and Statistical Research Methods
 Answers should be word processed. The University policy on referencing (Harvard) should be fully implemented. Students will be expected to demonstrate mastery of the designated Module information including the wider designated reading from the related text.Students are reminded that Level 7 work requires a critical perspective to be adopted. It isnot sufficient to adopt a descriptive account alone. Answers should consider alternativeviewpoints and problematic aspects of the topic. Answers that offer an idealized version of what should happen are unlikely to attract high marks
This assignment aims at ensuring that the following learning outcomes are achieved:1. Interpret existing research as a prelude to carrying out further investigation anddemonstrate a knowledge and understanding of a range of research designs and theirappropriate utilisation;2. Source, evaluate and appropriately reference information from a range of sources;3. Conceptualise a problem; formulate hypotheses and objectives; design a researchstrategy, collecting, analysing, and interpreting quantitative and qualitative data asappropriate; and4. Select and justify the most appropriate analyses, interpret the results, and write upthe results accurately and completely._________________________________________________________________________________________________
Question:How to Design and Conduct a Case Study
:Select a
which you would like to carry out the case study and write a casestudy report of 3000 words: +/- 10% according to the followings:- Establish the
question and explain why such a question should be studied.- Demonstrate the Research Strategy, i.e. the logic of design, data collection techniques,and approaches to data analysis, applied for your case study and explain why such astrategy is to be adopted.- To illustrate and demonstrate how your case study is designed, i.e.
i) the study’s question, i.e. “who”, “what”, “where”, “how”, and “why”;
 ii) its propositions, if any;iii) its units(s) of analysis;iv) the logic linking the data to the propositions; andv) the criteria for interpreting the findings._________________________________________________________________________________________________
 Assessment Criteria and Marking Scheme
 The assessment will focus on the level of 
carried out. That is, the applicationof 
studied in the module to the ‘practical’ case study
presented. In other words, you should proceed beyond a
of the companyand its actions. You should be analysing 'why' rather than describing 'what'.
 Academic Rigour (25%)
Ability to isolate the key research strategic issuesExhibiting the ability to evaluate and analyse the research strategic issuesCoherence and depth of the analysis of those issuesAbility to analyse the case
study strategy within the organisation’s operations
 To be able to critically review and evaluate research strategic decisions made by theorganisation
Methodology (25%)
Use of relevant evidence to support any statements madeAppropriateness of the methods used and theoretical models and frameworks appliedBreadth and depth of research undertaken
Evaluation of Data (25%)
Ability to collect and analyse research dataAbility to interpret quantitative and qualitative data as appropriateAbility to make sound recommendations or conclusions arising from the analysis
Presentation (25%)

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