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ViewPlus Business Plan 1999

ViewPlus Business Plan 1999

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Published by Bernard Moon
Sample business plan to share with other entrepreneurs. Business plan from my first startup, ViewPlus, which was a video-on-demand company. ViewPlus was admitted into Garage.com's "Heaven" (investor & entrepreneur matching service), where less than 2% of companies were accepted. We raised $600,000 in angel funding and $33 million from institutional investors.
Sample business plan to share with other entrepreneurs. Business plan from my first startup, ViewPlus, which was a video-on-demand company. ViewPlus was admitted into Garage.com's "Heaven" (investor & entrepreneur matching service), where less than 2% of companies were accepted. We raised $600,000 in angel funding and $33 million from institutional investors.

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Published by: Bernard Moon on May 22, 2009
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07/19/2013

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BUSINESS PLAN
Confidential and Proprietary 
October 1, 1999
 
TABLE OF CONTENTS
Executive Summary..............................................................................................................1Management..........................................................................................................................7Board of Advisors................................................................................................................10Service Description.............................................................................................................12Technology..........................................................................................................................15Market and Competition......................................................................................................20Marketing.............................................................................................................................32Marketing Strategies...........................................................................................................34Pricing..................................................................................................................................36Internet Strategy..................................................................................................................37Schedule & Milestones........................................................................................................39Risks & Barriers...................................................................................................................40
 
Executive Summary 
“The principal business opportunity driving investment in a broadband network is thedelivery of movies on demand to the home.”Mitchell Kapor 
Chairman of the Electronic Frontier FoundationFounder of Lotus Development Corporation
Our Company
ViewPlus, Inc. is a unique video-on-demand (VOD) service company. We are a seed-stage venture with a patent-pending video-on-demand technology and strategy thatdistinguishes us from the rest of the field. While most of our competitors are focusedpointcast (one-to-one) systems, our service utilizes a multicast (one-to-many) system thatis more efficient and economical for our cable and direct broadcast satellite (DBS)partners. Our cost-effective, flexible video-on-demand solution will immediately generatenew revenue streams and increase the service appeal for their customers. Additionally,our patent-pending video ordering process and correlating broadband movie portal, withweb-based video ordering, will greatly enhance the convenience for our customers andseparate us from our competition.
Our Market Opportunity
 The size of our target U.S.
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video rental market is $9.75 billion. With the advent of newnetworking technologies and telecommunications deregulation, the basic premises for VOD is in place to redefine the industry. This industry is extremely attractive andViewPlus will capture significant market share due to four key market drivers:
Lack of existing competitors in our space
There are no other multicast VOD service providers at this time. Pay-per-view isutilizing an archaic 46-year old technology which is not tapping the full potential of theat-home movie market. Other VOD companies (pointcast solutions) have developedsystems which, as of now, are more expensive, not as efficient in video distribution, notas scalable, and not as flexible as ViewPlus's.
Increasing pressure from potential VOD customers to differentiate their services
CATV operators are feeling the pressure of DBS's success and need new means, suchas VOD, to combat its rapidly increasing presence.
Barriers to entry will shift from mid to high as ViewPlus gains market share
 The barriers to entry will be raised as ViewPlus’ technology can offer hundreds of movies and quick response time of viewing from the home.
Incentive for content providers to supply VOD providers
 Early tests have shown that VOD increases at-home movie viewership by at least300%.Many companies are striving to deliver one convenient package of voice, video, and data
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We will also launch in South Korea, which has a $356 million video rental market.
Confidential & Proprietary
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