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The social media platformfor companies & organizations
 
 
Goodbye PC Generation
—Hello IM Generation
“Which method do you most often useto communicate with friends?”
0%10%20%30%40%50%
13-1718-2425-3435-5455+
EmailInstant Messenger
Age Range (3/06)
 
 
Goodbye PC Generation
—Hello IM Generation
“Which method do you most often useto communicate with friends?”
0%10%20%30%40%50%
13-1718-2425-3435-5455+
EmailInstant Messenger
Age Range (3/06)
 
 
Social Media Adoption
33% of youth publish blogs41% of youth visit social networks daily62% of youth content is published by people they know20% of adults are members of social network380% increase of USA Today
!
s traffic after adding socialnetworking components
“75% of corporate executives stated that theycurrently or plan to deploy Social MediaTechnologies & Models into their sites.” 
— McKinsey Group
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