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CommBank’s Kaching: People’s Insights Volume 2, Issue 25

CommBank’s Kaching: People’s Insights Volume 2, Issue 25

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Published by MSLGROUP
This week, we distill insights around Kaching - a set of mobile and Facebook apps that let Commonwealth Bank customers make peer-to-peer payments via SMS, email and Facebook.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.

We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.

For more, see: http://peopleslab.mslgroup.com/future-of-engagement
This week, we distill insights around Kaching - a set of mobile and Facebook apps that let Commonwealth Bank customers make peer-to-peer payments via SMS, email and Facebook.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.

We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.

For more, see: http://peopleslab.mslgroup.com/future-of-engagement

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Categories:Types, Business/Law
Published by: MSLGROUP on Jul 31, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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text

original

 
crowdsourcing
 
| storytelling | citizenship |
social data
 
CommBank’s Kaching
People’s Insights
Volume 2
,Issue 25
 
Volume 2,
Issue 25,
 April - June, 2013Future ofMoneyCommBank’s Kaching
100+ thinkers and planners withinMSLGROUP share and discuss inspiringprojects on social data, crowdsourcing,storytelling and citizenship on theMSLGROUP Insights Network. Everyweek, we pick up one project and curatethe conversations around it — on theMSLGROUP Insights Network itself butalso on the broader social web — intoaweekly insights report. Every quarter,we compile these insights, along withoriginal research and insights from theMSLGROUP global network, into thePeople’s Insights Quarterly Magazine.We have synthesized the insights fromour year-long endeavor throughout 2012to provide foresights for business leadersand changemakers — in the ten-partPeople’s Insights Annual Report titledNow & Next: Ten Frontiers for the Futureof Engagement.
People’s Insights
In 2013, we continue to track inspiringprojects at the intersection of socialdata, crowdsourcing, storytelling andcitizenship.Dosubscribeto receive our weeklyinsights reports, quarterly magazines, andannual reports, and do share your tips andcomments with us at@PeoplesLabonTwitter.
 
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What is Kaching?
Launched by Australia’s Commonwealth Bank,Kachingis a set of mobile and Facebook appsthat lets customers make instant peer-to-peer transactions via SMS, email and Facebook.Kaching also allows customers to manage their accounts from their mobile phone or Facebook,and allows iPhone users to make contactless payments at MasterCard PayPass terminals.
Kaching has been recognized as aninnovative new product and has successfullyencouraged almost a million customersto adopt these new channels of banking.Forrester analyst Benjamin Ensorreported:
“In the 18 months since launch in October 2011, some 800,000 people have downloadedthe Kaching app (compared with the bank’s4.3 million active online banking users). Thosecustomers used Kaching to transfer or pay more than $1 billion in 11 months from October 2011 to September 2012.“Since then, Kaching users have transferredor paid a further $5.7 billion, for a total of $6.billion in transfers and payments in the first 18months.” 
Kaching mobile: Pay anyone,anytime, anywhere.
To use Kaching, customers must first registerfor the bank’s NetBank service and thendownload theiPhoneorAndroidapp. Then, they can sign in using their netbankingdetails and select an account from whichthey will make and receive P2P payments.

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