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Power of the Internal Brand

Power of the Internal Brand

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Published by MSLGROUP
Like the fingerprint, a brand is a company's unique signature. Branding has the power to promote loyalty, culture, and company values from the inside out. With a focus on internal branding, practitioners must create compelling experiences for internal stakeholders that carries over to the external customer experience.

Loretta Prencipe, Vice President, presented this deck to the IABC DC Chapter on July 13, 2013.
Like the fingerprint, a brand is a company's unique signature. Branding has the power to promote loyalty, culture, and company values from the inside out. With a focus on internal branding, practitioners must create compelling experiences for internal stakeholders that carries over to the external customer experience.

Loretta Prencipe, Vice President, presented this deck to the IABC DC Chapter on July 13, 2013.

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Categories:Types, Business/Law
Published by: MSLGROUP on Jul 31, 2013
Copyright:Attribution Non-commercial

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02/05/2014

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BUILDING BRAND FROM THEINSIDE OUT:Connecting People, Purpose &
Performance
July 11, 2013
 
Leaders are Activating Their Employees Around Purposeto Build Brand from the Inside Out
 
 
Our Conversation Areas
The EndOf TrustPower ToThe PeopleThe Rise OfShared Value
PurPle
WHAT WHY HOW

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