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Best Value Rewards

Best Value Rewards

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Published by TravelDailyNews
Best Value Rewards
Best Value Rewards

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Categories:Types, Research
Published by: TravelDailyNews on Jul 31, 2013
Copyright:Attribution Non-commercial


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Issued 30 July 2013
Best Value Rewards IdeaWorksCompany.com LLC © 2013 Page 2
Premium Class Rewards Provide Best Valuefor Frequent Flier Members
Value per mile
exceeds 5 cents for United’s intercontinental first or business class rewards,
but the 25,000-mile domestic reward equals 1.4 cents per mile
Disclosure to Readers of this Report
IdeaWorksCompany makes every effort to ensure the quality of the information in this report.Before relying on the information, you should obtain any appropriate professional advice relevantto your particular circumstances. IdeaWorksCompany cannot guarantee, and assumes no legalliability or responsibility for, the accuracy, currency or completeness of the information.The views expressed in the report are the views of the author, and do not represent the officialview of Switchfly.Issued by IdeaWorksCompany.com LLCShorewood, Wisconsin, USAwww.IdeaWorksCompany.com
The free distribution of this reportis made possible through the sponsorship of Switchfly.
Best Value Rewards IdeaWorksCompany.com LLC © 2013 Page 3
About Jay Sorensen, Writer of the Report
 Jay Sorensen‘s research and reports have made him a leading
authority on frequent flier programs and the ancillary revenuemovement. For 2012 he was a speaker at the FFP Spring Event atthe Freddie Awards in New York, and at the IATA PassengerServices Symposium in the Middle East; and chaired the ancillaryrevenue track at the MEGA Event in San Diego. His publishedworks are relied upon by airline executives throughout the worldand include first-ever guides on the topics of ancillary revenue andloyalty marketing. He was acknowledged by his peers when hereceived the Airline Industry Achievement Award at the MEGAEvent in 2011.Mr. Sorensen is a veteran management professional with 28 yearsexperience in product, partnership, and marketing development.As president of the IdeaWorksCompany consulting firm, he hasenhanced the generation of airline revenue, started loyaltyprograms and co-branded credit cards, developed products in theservice sector, and helped start airlines and other travelcompanies. His career includes 13 years at Midwest Airlineswhere he was responsible for marketing, sales, customer service,product development, operations, planning, financial analysis andbudgeting. His favorite activities are hiking, exploring and campingin US national parks with his family.
About Eric Lucas, Editor of the Report
Eric Lucas is an international travel, natural history and business writer andeditor whose work appears in MSN.com, Michelin travel guides, Delta
Sky  Magazine, Alaska Airlines Magazine, Westways Magazine
and numerous otherpublications. Founding editor of 
 Midwest Airlines Magazine
, he is the author of six books, including the 2012 Michelin
British Columbia Green Guide
and 2013
  Michelin Alaska Guide
. Eric has followed and written about the travel industryfor more than 20 years. He lives in Seattle, Washington, where he grows andsells organic garlic; visit him online at www.TrailNot4Sissies.com.Cutting edge research and insight is the essence of 
Airline Information’s
Mega Event
. Taking place in2013 in Vancouver, BC, Canada on November 13/14,it will cover the key issues of the day facing theindustry. From B2B loyalty to the implications of coalition it is the place to meet industry leaders and gain firsthand insight in to how to connect with
your customers. Jay Sorensen will also be presenting and you’ll have a chance to meet and
network with him to hear firsthand about his research and consulting services.
Learn more about the Mega Event at www.FFP-AMC.com
 Jay, with sons Anton and Aleksei, on theHighline Trail in Glacier National Park in Montana.Eric, at his favorite summer retreat, Steens Mountain,Oreon.

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