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Executive Summary: Understanding Gluten and Allergen-Free Experiences Worldwide
AllergyFreePassport
®
andGlutenFreePassport
®
wouldliketothankalloftheindividuals,businesses,associations&qualityassuranceexpertsthatsharedtheirvaluabletimeandideastohelpmakethismarketresearchpossible.
 
Thelevelofcommitment,motivationanddesiretomakeadifferenceisevidentinthequality,integrityandopennessofresponsesreceived,allofwhicharesincerelyappreciated!Aspecialthankstotheorganizationslistedbelowforsupportingthisinitiativetodeliverthebroadgeographicaudience,highqualityrepresentativesampleandcomprehensiveunderstandingof today’sglobalglutenandallergen-freeenvironment.
Action Against Allergy -UKAllergic LivingAllergy MomsAllergy New ZealandAllerKidsCoeliac New ZealandCoeliac UKDietitians & Gluten IntoleranceFood Allergy ConnectionFoodAllerInitiative
 
American Celiac Disease AllianceAnaphylaxis AustraliaArico Natural FoodsAssociation of European Coeliac SocietiesCanadian Celiac AssociationCase Consulting Foods MatteGluten Free ClassesGlutenFreedaGluten Free Food and Allergy ShowsGluten Intolerance GroupKids with Food Allergies
 
Onaworldwidebasis,therearecurrentlyover300millionindividualsmanagingspecialdietsresultinin:
 Celiac Sprue AssociationCelinal FoodsCoeliac Australia Parents of Kids with Food AllergiesShepherd Works AustraliaVarious Consumer Support Groups
DecreasedqualityoflifeEver-risingnumberofglutenandallergen-freelifestylesLackofempiricalmarketdata&generalpublicawarenessTohelpaddressthesemarketchallenges,AllergyFreePassport
®
anditsaffiliateGlutenFreePassport
®
,leadingglobalhealthconsultingfirms,exclusivelysponsoredandfundedthisuniquethree-dimensionalresearchstudy.Theinternationalmarketresearchscopeincludedcompilingdata&analyzingresultsfromthreekeytargetgroups:1.Individualslivingwithceliac/coeliacdiseaseandgluten-freediets2.Peoplemanagingfoodallergies,anaphylaxisandintolerances
Industry Leading 2008 Global Market Research Trends. © 2009 AllergyFree Passport. All Rights Reserved.www.allergyfreepassport.com www.glutenfreepassport.com www.glutenfreeonthego.com
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Executive Summary: Understanding Gluten and Allergen-Free Experiences Worldwide
Theinternationalfindingsfrom35countriesdeliveraninnovative360degreeviewofmarkettrendsandexpectationsbasedonquantitative&qualitativeinsightsfrom:Over2,500gluten&allergen-freeconsumers
 
Almost200hospitalityrespondentsrepresenting2,000+establishmentsAsmoreandmoreindividualsrequireglutenandallergen-freediets,thedemandforhighelevelsofawarenessandknowledgeisneededintheglobalmarketplace.Therearetremendousbusinessopportunitiesforincreasedrevenuesfromthispotentiallyloyal,repeatandprofitableconsumersegmentoncespecialdietcustomersfeelsafeeatingbothinsideandoutsidetheiThisexecutivesummarhihlihts6ofthekemarketresearchfindins:ownhomes.Widespread global understanding of gluten and allergen-free needs byfamily, friends, schools, work and business is crucial to increasing the quality of life desired byall!1.Food service, products and medical are top priorities for a global call to action!2.Gluten & allergen-free guests are a profitable and loyal market globally.3.Majority of consumers eat out less representing significant opportunities.4.Taste of food is the top consideration in purchasing decisions.5.Tremendous gap exists in perspectives of understanding special diets.6.Quality of life and society are significantly impacted by gluten & allergen-free diets.
Industry Leading 2008 Global Market Research Trends. © 2009 AllergyFree Passport. All Rights Reserved.www.allergyfreepassport.com www.glutenfreepassport.com www.glutenfreeonthego.com
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