Quick summary of our primary findings:
Marketers place high value on social media: A significant 90% of marketersindicate that social media is important for their business.
• Measurement and integration are top areas marketers want to master: One third of
all social media marketers want to know how to monitor and measure the Returnon Investment (ROI) of social media and integrate their social media activities.
• Social media marketing takes a lot of time: The majority of marketers (58%) are
using social media for 6 hours or more each week, and more than a third (34%)invest 11 or more hours weekly.
• A significant 77% of marketers plan on
increasing their use of YouTube andvideo marketing, making it the top area marketers will invest in for 2012.E-marketing forms the baseline for 86% of marketers in India.Promotional communication and newsletters are the primary users of use of e-Marketing channels in 2010Customer acquisition is the largest driver of e-Marketing for 2011
36% of Indian marketers‘ invested more than 10% of their budgets in e
-Marketing72% of Marketers have plans to increase investments in e-Marketing platform.After Social media, Email marketing and Search marketing are the preferreddigital channel for 2012.
Example-2008 Presidential Election
The 2008 presidential campaign had a huge presence on social networking sites.Barack Obama, a Democratic candidate for US President, used Twitter andFacebook to differentiate his campaign. His social networking site profile pageswere constantly being updated and interacting with followers.