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Project Report on Socail Media Marketing 2013

Project Report on Socail Media Marketing 2013

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Published by Bharati Varma
social media marketing ( facbook, twitter, you tube)
social media marketing ( facbook, twitter, you tube)

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Categories:Types, Research
Published by: Bharati Varma on Jul 31, 2013
Copyright:Attribution Non-commercial

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07/31/2013

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Executive summary
Social media marketing refers to the process of gaining website traffic or attentionthrough social media sites. Indian marketers are moving at a fast speed to tap the
‗new normal‘ opportunity. Social media has gone mainstream. And for 
 businessesit represents an unprecedented marketing opportunity that transcends traditionalmiddlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Indian marketers (59%). According toleading marketers of India, the top three online investment channels for 2012 areSocial media, Email marketing and Search marketing. 52% of the top marketerssaid that it is extremely important to integrate email marketing and social media.This is why nearly every business on the planet is exploring social media
marketing initiatives The focus of marketers is shifting from ‗sending the messageout‘ to ‗start engaging with customers‘. In this context, the role of a marketer ischanging from ‗batch and blast‘ processing to
 
creating ‗listening posts‘ and‗dialogue hubs‘ in customer communities. A shift from isolated pure play
traditional platforms to an integrated multi-channel approach is helping the
marketers address the challenge of new consumers‘ expectations across many
 devices and channels. Indian marketers are leveraging the power of variouscommunication channels and technologies- be it Email, SMS or Social Media intheir portfolio. Here we will see the main trend of Social media marketing in India,The scope of it, The future and will undergo a research to follow the Customer  perception About Social media for Brand management.
 
Quick summary of our primary findings:
Marketers place high value on social media: A significant 90% of marketersindicate that social media is important for their business.
• Measurement and integration are top areas marketers want to master: One third of 
all social media marketers want to know how to monitor and measure the Returnon Investment (ROI) of social media and integrate their social media activities.
• Social media marketing takes a lot of time: The majority of marketers (58%) are
using social media for 6 hours or more each week, and more than a third (34%)invest 11 or more hours weekly.
• A significant 77% of marketers plan on
increasing their use of YouTube andvideo marketing, making it the top area marketers will invest in for 2012.E-marketing forms the baseline for 86% of marketers in India.Promotional communication and newsletters are the primary users of use of e-Marketing channels in 2010Customer acquisition is the largest driver of e-Marketing for 2011
36% of Indian marketers‘ invested more than 10% of their budgets in e
-Marketing72% of Marketers have plans to increase investments in e-Marketing platform.After Social media, Email marketing and Search marketing are the preferreddigital channel for 2012.
Example-2008 Presidential Election
The 2008 presidential campaign had a huge presence on social networking sites.Barack Obama, a Democratic candidate for US President, used Twitter andFacebook to differentiate his campaign. His social networking site profile pageswere constantly being updated and interacting with followers.
 
Kony 2012
A short film released on March 5, 2012, by humanitarian group Invisible Children,Inc. This 29 minute video aimed at making Joseph Kony, an International CriminalCourt fugitive, famous worldwide in order to have support for his arrest byDecember 2012; the time when the campaign ends. The video went viral within thefirst six days after its launch, reaching 100 million views on both YouTube andVimeo.
Implications on traditional advertisingMinimizing use
Traditional advertising techniques include print and television advertising. TheInternet had already overtaken television as the largest advertising market.Websites often include banner or pop-
up ads. Social networking sites don‘t always
have ads. In exchange, products have entire pages and are able to interact withusers. Television commercials often end with a spokesperson asking viewers tocheck out the product website for more information. Print ads are also starting toinclude barcodes on them. These barcodes can be scanned by cell phones andcomputers, sending viewers to the product website. Advertising is beginning tomove viewers from the traditional outlets to the electronic ones.
Leaks
Internet and social networking leaks are one of the issues facing traditionaladvertising. Video and print ads are often leaked to the world via the Internetearlier than they are scheduled to premiere. Social networking sites allow thoseleaks to go viral, and be seen by many users more quickly. Time difference is alsoa problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the eastcoast and west coast of the United States. Social networking sites have become ahub of comment and interaction concerning the event. This allows individualswatching the event on the west coast (time-delayed) to know the outcome before itairs.

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