regulatory framework for electronic communications does not fully address suchfragmentation, with national, rather than Europe-wide general authorisation regimes,national spectrum assignment schemes, differences of access products available for electronic communications providers in different Member States, and different setsof sector-specific consumer rules applicable. The EU rules in many cases merelydefine a baseline, and are often implemented in diverging ways in each Member State.A truly single market for electronic communications, once established, will promotecompetition, investment and innovation in new and enhanced networks and services by fostering market integration and cross-border service offerings. It will thus helpachieving the ambitious high-speed broadband targets set out in the DAE. Thegrowing availability of digital infrastructures and services will in turn increaseconsumer choice and quality of service, and contribute to territorial and socialcohesion, as well as facilitate mobility across the EU. Finally the establishment of atrue single market for electronic communications may affect the geographical scopeof markets, for the purposes of both sector-specific regulation based on competition principles and the application of competition law itself.The benefits arising from a single market for electronic communications will extend to thewider digital eco-system including EU equipment manufacturers, content andapplication providers and the wider economy, including sectors such as banking,automobile, logistics, retail, energy, transport, who rely on connectivity to enhancetheir productivity through, for example, ubiquitous cloud applications, connectedobjects and possibilities for integrated service provision for different parts of thecompany. Public administrations and general services such as in particular the healthsector will also benefit from a wider availability of e-government and e-healthservices. The provision of connectivity through electronic communications networksand services is of such importance to the wider economy and society, as a general purpose technology, that unjustified sector-specific burdens, whether regulatory,fiscal, planning-related or otherwise, should be avoided.This Regulation should ensure the completion of the single market through action on three broad, inter-related axes. First, it should ensure the freedom to provide electroniccommunications services and networks across borders, building on the concept of aEuropean Passport to put in place the conditions for much greater consistency and predictability in the content and implementation of sector-specific regulationthroughout the Union. Second, it is necessary to enable access on much moreconvergent terms and conditions to essential inputs for the provision of electroniccommunications networks and services, both for wireless broadbandcommunications, for which both licensed and unlicensed spectrum is key, and for fixed line connectivity. Third, in the interests of aligning business conditions and of building the digital confidence of citizens, this Regulation should harmonise rules onthe protection of end-users, especially consumers, ranging from non-discriminationto contractual information to termination and switching, in addition to rules on accessto online content, applications and services and on traffic management which notonly protect end-users but simultaneously guarantee the continued functioning of theInternet ecosystem as an engine of innovation. In addition, further reforms in thefield of roaming should give end-users the confidence to stay connected when theytravel in the Union, and should become over time a driver of convergent pricing andother conditions in the Union.