• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Videos are an effective way to get a message across to our clients and yet theyare still under used. With the explosion of web 2.0, videos can be supported bymost sites and they can be hosted cheaply too.A vlog is short for videoblog. It is a blog which uses video as the primarycontent as technically it is linked to within a videoblog post. A vlog isaccompanied by supporting text, image, and additional meta data to provide acontext for the video. Vlog like Blogs are updated regularly, generally includespersonal reflections, comments and often take advantage of RSS for syndication toother web sites and aggregator software (rss readers).Why Use Videos?If audio has more impact over text, visual takes it all. Visuals have a cuttingedge as far as conversions are concerned. It leads to more personalization hencegreater customer involvement.Some examples of business videos are:•Showing a demo of a product•A presentation of services•A CEO giving a speech•An explanation of a procedure•Showing different uses of a product•Fun videos•Create interaction•peer-to-peer knowledge sharing and acquisitionEarlier videos were used sparingly because of bandwidth considerations and theincreases of loading time. Moreover content was needed for optimization. Howeverwith the introduction of Video Sitemap Protocol optimization of videos has beenmade possible. Moreover now there are dedicated media servers to take care ofvlogging and podcastingRequirements:•A Microphone compatible with your PC•A Webcam that allows you to record video and save it on your computer harddrive.OR•A camcorder•Video editing softwareHow does it work?1.Get a microphone: To record a video, you need to have a microphone that iscompatible with your computer.2.Get a webcam.: You need to get a webcam that allows you to record video andsave it on your computer's hard drive.3.Take time to Prepare your vlog content: Take some time to think about whatyou're going to say or do during your vlog.4.Record your vlog: Turn on your microphone, start your webcam and beginrecording. Save the file when you're done.5.Upload your vlog file to YouTube or Google Video:6.Get the embedding code of your uploaded vlog file. Alternately if yourserver supports these type of media, upload it to your website.7.Copy the embedding code: Once you upload your vlog file to YouTube or GoogleVideo, copy the embedding code and keep it handy.8. Create a new blog post: Give it a relevant title and add content tointroduce your vlog.9.Paste the embedding code for your vlog file into your new blog post. Using
 
the embedding code you copied earlier for your uploaded vlog file, paste thatinformation into the code of your new blog post.10.Publish your new blog post. Select the publish button in your bloggingapplication to send your new blog post with your vlog in it live online.Deciding on a video host: Check the followingCheck out the other videos on the site. Are they high quality and in good taste,or a little raunchy and inappropriate? Choose a site you feel comfortable about.Check the File Size Limits: Web video hosting sites have varying limits in thesize of the video files they allow you to upload. Generally you’ll have tocompress your video before uploading so it meets the file size requirements of thevideo hosting site. If you have to compress it too much, your video may not lookvery good by the time it’s playing on the web.Storage Space Offered: Is there a limit to how many videos you can upload to youraccount, or how much storage space you can use?Uploading Formats: What video formats does the site accept? Most web video hostingsites accept multiple video formats, such as Quicktime, Windows Media, MPEG etc.You can even find sites that allow you to upload directly from your camcorder orcell phone. If this is important to you, make sure that the web video hostingservice you choose to use offers these features.Viewing Formats: What format do the videos on the site play in? Flash is thestandard for most web video hosting sites, because it is installed on mostcomputers and plays quickly and easily. However, some sites offer other videoformats, in case you want to share your video on a site that doesn't use Flash,such as iTunes.Compression Quality: Web video hosting sites will recompress your video beforepublishing it. Some sites do this better than others.Video Downloads: Because of copyright issues, many web video hosting sites do notallow users to download copies of the videos on the site. There are some sitesthough, such as Google Video, that allow users to save copies of videos to theirdesktop or portable video player.Editing Capabilities: Many web video hosting sites now offer editing features.JumpCut offers extensive online nonlinear editing, and other sites give you theability to remix your video or add titles, narration or photos.Audience: Different sites have different audiences. If your video focuses on aniche topic, choose a web video hosting service that serves that niche, elseYouTube.Video Sharing: Most web video hosting services allow you to embed your videos inblogs, on personal web pages, and on sites such as Facebook and MySpace.Video Player: Some sites will include advertisements next to the video player, orwill place a watermark of their logo over part of your video. This may be fine,but it doesn’t look so professional if you’re sending the video to clients and ithas a big “YouTube” logo on it.Tips•Decide on the purpose of your video. If it’s to attract traffic to yourwebsite, host is there. Else you can go in for third part hosting. likehttp://www.youtube.com.•Use keyword rich title for your videos.•Add a video sitemap on your website. Sign into Google webmasters to create aVideo Sitemap•Get your video transcribed. Either use an automatic transcriber or use anaffordable cheap transcription service vendor.•Keep your video duration around 5 minutes, not more for bandwidthconsiderations and to keep it effective.•Add a call to action.•Test your vlog after publishing to ensure it’s working smoothly.•Some popular Download-First video formats are AVI, MPEG1, MPEG2, and MPEG4.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...