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Introduccion al Marketing

Introduccion al Marketing

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Published by ecr17
Clases de Marketing I, Introduccion al Marketing.
Diapositivas del curso de Marketing I
Clases de Marketing I, Introduccion al Marketing.
Diapositivas del curso de Marketing I

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Published by: ecr17 on May 23, 2009
Copyright:Attribution Non-commercial

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07/12/2013

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La Naturaleza del Marketing
Abril 2008
 
Agenda
1. El concepto de marketing2. Las etapas de la administración delmarketing3. La demanda del producto4. El entorno de marketing
 
1. Definición del Marketing
"Marketing es una actividad humanacuya finalidad consiste en satisfacer las necesidades y deseos del ser humano mediante procesos deintercambio."(Philip Kotler)

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